Boost your conversion ratio with retargeting. This is a sure fire way to bring previous customers back to your business and boost your sales. But what exactly is retargeting? And what does it entail? Here at Pumpkin Web Design we are experts in all aspects of web marketing. As a result, we have produced this guide to help you make the most out of retargeting strategies.

Bringing Back Customers

Focusing on drawing viewers back to your website after they have already visited, retargeting is a specific marketing type. If you have a high bounce rate, there are some steps you need to take initially. These include:

  • Looking at your content and tailoring this to your consumer
  • Making sure your call to action is clear and noticeable
  • Including graphics, videos and images to break up text

Once you have taken these steps to reduce the bounce rate, you should look at retargeting.

What is retargeting?

Retargeting is a specific strategy focused on directly addressing previous customers or viewers. There are different methods to retargeting. However, they all focus on directly advertising to the potential customer. The goal with this strategy is to boost call to action conversions, whether that is through sales, email sign up or download of content.

Pixel based retargeting

This retargeting strategy is probably the most complex. It involves a piece of code, built into your website, that attaches itself to your viewer’s browser. The popular term for this is “cookies”. The next time the viewer uses this browser to access a site with a built in retargeting platform, your advert will appear. This provides the opportunity to personalise your adverts and appeal to your potential customers directly.

List based retargeting

When a user signs up to your site or purchases an item, they use their email address. As a business, you can upload your database of customer emails to a retargeting platform. This means that if your customer is logged into their email app or account and they access a site like Facebook or Yahoo, your personalised advert will be displayed to them.

In summary

Retargeting is a great way to ensure that customers will return to your website repeatedly. If you need help with retargeting, contact us at Pumpkin Web Design today.

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