Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. That’s why we create stunning web design solutions, for businesses and companies across the North West. This includes Southport and Wigan. As a result, we have produced this guide to everything you should know about the most common functionality issues for minimalist websites, caused by poor design.
What are the most common functional design mistakes for minimalist websites?
There are several functional design mistakes that are often associated with minimalist websites. These are generally made when elements are moved, made smaller, or re-positioned to contribute to the overall effect of a minimalist design. So what kind of functional problems can be caused? Well, there are several, including:
- Difficult to see navigation bar- The aim of minimalist design is to focus attention on just the above the fold content, and remove any website elements that are not necessary, to streamline this design. As a result, moving the navigation bar to the very top header line is a commonly used technique to reduce the amount of clutter around the hero imagery or above the fold typography. In some cases, the navigation bar is hidden behind a hamburger menu, or slide out menu instead. While these design ideas can work well, it is important to make it clear and obvious for your potential customers and clients, so that they can find the navigation bar quickly and easily. Ultimately, your website users just want to find the content or information they are looking for, as soon as possible. And keeping a clear navigation bar can help with this.
- Not using a noticeable CTA- A CTA is a Call To Action Button that encourages potential customers and clients to click through to your product or service pages. This should always feature prominently as part of your above the fold content. But for some companies, minimal design has involved making sure that this button blends into the background, instead of standing out. And for website users that flick through your website at speed, this can be easy to miss. Not only does this make it more difficult for potential customers and clients to know which page to choose next, it also reduces the opportunity for sales and sign ups.
- Not using enough text based content- minimalist design often involves cutting the text based content down to a minimum. While this can help improve the overall design of the website, in some cases it will mean that important information is being omitted, and this may leave your website users and potential customers and clients with questions. This can reduce the persuasiveness of your website, and also reduce the perceived authority of your industry knowledge too.
For more information or for professional web design for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.