If you’ve ever been to our web design studio here in Manchester, or if you’ve had a chat with us over the phone, you will probably heard us harp on about web content quite a bit. That’s because in order to be incredibly successful online (great Google positions, huge social interactions, customer loyalty and conversions etc), we need to concentrate on becoming the leading authority within our given fields.
In other words, if your website is considered to be the very best source of information online in relation to the service you provide or the products you sell, search engines such as Google or Bing will have confidence in displaying your website high on their SERPs (search engine results pages). After all, search websites like this don’t want to display websites with poor information or they risk loosing users of their search services.
Web content to encourage back links
Producing great web content is also a great way to encourage natural, relevant links to your website from others. For example, for us in digital marketing, lets say we produced a blog post on our website relating to the latest Google algorithm changes, and we we’re one of the first to publish this new information – there’s a very good chance that other website administrators throughout the world may wish to point people towards our content via a link on their websites or social platforms. This results in quality, relevant links towards us, adding credibility to our website in the eyes of Google.
Web content for social use
Producing great content on your website first gives you the opportunity to use the social networks for content promotion. After all, what’s the point of writing a great article on your website about the latest innovations in your industry, if you’re not going to alert people to it? Using the social networks to promote your content is great practice, driving traffic to your website (the hub of your digital marketing endeavours), showing the world that you really are an authority in your field, building trust, strengthening your brand and earning customer loyalty.