{"id":2084,"date":"2022-02-11T16:17:08","date_gmt":"2022-02-11T16:17:08","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=2084"},"modified":"2023-07-11T13:45:34","modified_gmt":"2023-07-11T12:45:34","slug":"how-to-spring-clean-your-website","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/how-to-spring-clean-your-website\/","title":{"rendered":"Spring cleaning steps for your website"},"content":{"rendered":"\r\n

With the first day of Spring passing on Wednesday, and the clocks changing again in just a few weeks, it seems that Spring has well and truly arrived. But if you’re thinking about spring cleaning your office, or even your home, there is something else you should consider first: your website. Cleaning up your website can bring a range of benefits for both your company, and your website users. So, what should you focus on to get the most back from your invested time? Well, here at Pumpkin Web Design Manchester<\/a>, we are Manchester’s leading web design<\/a> experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan<\/a> and Southport<\/a>, to provide web design<\/a> solutions that can help businesses grow. As a result, we have produced this guide to how to spring clean your website.<\/p>\r\n\r\n\r\n\r\n

What are the important spring cleaning steps for your website?<\/h2>\r\n\r\n\r\n\r\n

Spring cleaning doesn’t have to be boring. In fact, clearing up your website and making some effective changes is a great way to spend your time. So, here are the top things you should focus on to help your website succeed online:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Broken links- <\/strong><\/em>remove any broken links, or links to pages that are no longer active. The less error codes the Googlebot encounters on your website, the better. In fact, this could be enough to help you secure the top position on the Search Engine Results Page.<\/li>\r\n
  2. Clean up content- <\/em><\/strong>old and outdated content that is no longer relevant needs to be removed from your website. This content could be having a negative impact on your SEO rating, as well as the user experience. User encountering information about products or services you no longer provide for example, can be misleading and lead to a negative user experience.<\/li>\r\n
  3. Reduce your page loading time- <\/strong><\/em>leaving your users waiting for your website to load is not a good idea. And websites with a long loading period will also rank lower on search engines like Google. So a big part of spring cleaning your website should be devoted to reducing the load time. You can read more about this here<\/a>.<\/li>\r\n
  4. Clean up your images-<\/em><\/strong> images that are not properly optimised are a missed opportunity. Go through your images and make sure they are compressed to load quickly, relevant to your page, and are filled out with the correct alt tags and descriptions. This will help improve your SEO.<\/li>\r\n
  5. Reduce visual clutter-<\/strong><\/em> finally, your spring cleaning isnt complete without taking another look at your website. Look at each landing page first, and reduce any unnecessary visual clutter, that could be distracting users from your main message. A page with too many focal points can be overwhelming, and result in an increased bounce rate.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    For more information about web design and navigation, get in touch with the experts today, here at Pumpkin Web Design Manchester.<\/a> Manchester’s leading web design experts.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

    With the first day of Spring passing on Wednesday, and the clocks changing again in just a few weeks, it seems that Spring has well and truly arrived. But if you’re thinking about spring cleaning your office, or even your home, there is something else you should consider first: your website. 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