{"id":2477,"date":"2019-08-07T18:19:03","date_gmt":"2019-08-07T17:19:03","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=2477"},"modified":"2023-08-03T13:49:16","modified_gmt":"2023-08-03T12:49:16","slug":"design-tip-for-effective-emails","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/design-tip-for-effective-emails\/","title":{"rendered":"Design tips for effective emails"},"content":{"rendered":"<p>If your company or business relate to consumers via email, at any point, it&#8217;s important to design your emails effectively, so that they are up to the task. Whether its a confirmation email to say their order has been received, or its part of your email marketing campaign, it&#8217;s essential for your emails to be visual, branded and easy to read on all screen sizes. But this can be easier said than done. Here at <a href=\"https:\/\/www.pumpkinwebdesign.com\/website-designers-manchester\/\">Pumpkin Web Design Manchester,<\/a> we are Manchester&#8217;s leading <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/advantages-of-sliding-images-in-web-design\/\">web design<\/a> experts, and we provide high quality, effective, <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/creating-areas-of-focus-in-web-design\/\">web design <\/a>solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-blackburn\/\">Blackburn<\/a> and <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-stockport\/\">Stockport.<\/a> As a result, we have produced this guide to the key design tips for effective emails.<\/p>\n<h2>Design tips for effective emails<\/h2>\n<p>So, how can you make sure those emails you are sending out will get viewers, and then promote click throughs? Well, there are a number of things to consider, including:<\/p>\n<ul>\n<li>Video content<\/li>\n<li>Company branding<\/li>\n<li>Content style<\/li>\n<li>Visual content<\/li>\n<li>Responsive<\/li>\n<\/ul>\n<h3>Video content<\/h3>\n<p>Adding video content to your email marketing can increase the open rate by more than 80%, especially if you include the word &#8220;video&#8221; in your email. Make sure the video you send out is informative, high quality and professional, and that it can be displayed on any screen size, as many of your audience will use a mobile device to access their emails.<\/p>\n<h3>Company branding<\/h3>\n<p>The email you send out to customers, or even potential customers, needs to be well branded. This means it should include:<\/p>\n<ul>\n<li>the logo in a prominent position<\/li>\n<li>the company colours<\/li>\n<li>the same language and content style that is used on your website<\/li>\n<li>direct links to your website<\/li>\n<li>professional, high quality imagery<\/li>\n<\/ul>\n<p>This can increase the click through rate, as your consumers will automatically recognise the email content as part of your company brand, and will be more likely to trust the content, and any offers you are providing.<\/p>\n<h3>Content style<\/h3>\n<p>The actual text content you use should be arrange in hierarchical order, to draw the users attention to the most important thing first. This can help prevent users from simply scrolling past your email, as it will draw them in immediately. Especially if this is designed to be visual and colourful, and is well supported by company branding.<\/p>\n<h3>Visual content<\/h3>\n<p>Don&#8217;t send your users a long essay. Even if it&#8217;s a Newsletter, you should stick to the most important points to get across, and include video and images wherever possible to create a visual and welcoming website. This will encourage the recipient to scroll through the email, and read it, instead of being overwhelmed by a wall of text.<\/p>\n<h3>Responsive<\/h3>\n<p>While you want your emails to be vibrant and visually interesting, its important to remember that images and video content will need to be optimized for use, and that your email will need to respond to the device size of your recipient. This means your emails need to look great on both desktop machines and mobile devices.<\/p>\n<p>For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at <a href=\"https:\/\/www.pumpkinwebdesign.com\/website-designers-manchester\/\">Pumpkin Web Design Manchester.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your company or business relate to consumers via email, at any point, it&#8217;s important to design your emails effectively, so that they are up to the task. Whether its a confirmation email to say their order has been received, or its part of your email marketing campaign, it&#8217;s essential for your emails to be [&#8230;]\n","protected":false},"author":2,"featured_media":1867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design tips for effective emails - Pumpkin Web Design Manchester<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/design-tip-for-effective-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design tips for effective emails - Pumpkin Web Design Manchester\" \/>\n<meta property=\"og:description\" content=\"If your company or business relate to consumers via email, at any point, it&#8217;s important to design your emails effectively, so that they are up to the task. Whether its a confirmation email to say their order has been received, or its part of your email marketing campaign, it&#8217;s essential for your emails to be [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/design-tip-for-effective-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Pumpkin Web Design Manchester\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-07T17:19:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T12:49:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-content\/uploads\/2019\/02\/smartphone-571961_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pumpkin Web Design Manchester\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pumpkin Web Design Manchester\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/design-tip-for-effective-emails\/\",\"url\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/design-tip-for-effective-emails\/\",\"name\":\"Design tips for effective emails - Pumpkin Web Design Manchester\",\"isPartOf\":{\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#website\"},\"datePublished\":\"2019-08-07T17:19:03+00:00\",\"dateModified\":\"2023-08-03T12:49:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#\/schema\/person\/b2a999c4885984c18f9525b21a017d28\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/design-tip-for-effective-emails\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/design-tip-for-effective-emails\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/design-tip-for-effective-emails\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design tips for effective emails\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#website\",\"url\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/\",\"name\":\"Pumpkin Web Design Manchester\",\"description\":\"Full service digital agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#\/schema\/person\/b2a999c4885984c18f9525b21a017d28\",\"name\":\"Pumpkin Web Design Manchester\",\"description\":\"Providing top notch web design, across Manchester, since 2009\",\"url\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/author\/g4oyprjmpvh3epn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design tips for effective emails - Pumpkin Web Design Manchester","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/design-tip-for-effective-emails\/","og_locale":"en_GB","og_type":"article","og_title":"Design tips for effective emails - Pumpkin Web Design Manchester","og_description":"If your company or business relate to consumers via email, at any point, it&#8217;s important to design your emails effectively, so that they are up to the task. 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