{"id":3403,"date":"2020-07-09T11:47:43","date_gmt":"2020-07-09T10:47:43","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=3403"},"modified":"2023-07-27T15:20:03","modified_gmt":"2023-07-27T14:20:03","slug":"features-of-an-effective-services-page","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/","title":{"rendered":"Features of an effective services page"},"content":{"rendered":"<p>Creating a website that will help your potential customers and clients choose your services is important for a range of companies in all kinds of industry areas. And developing effective services pages is crucial for this. But what are the features of an effective services page? Well, here at <a href=\"https:\/\/www.pumpkinwebdesign.com\/website-designers-manchester\/\">Pumpkin Web Design Manchester,<\/a> we are Manchester&#8217;s leading <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/advantages-of-related-product-sections-for-ecommerce-websites\/\">web design<\/a> experts, and we provide high quality, effective, <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/creating-areas-of-focus-in-web-design\/\">web design <\/a>solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-blackburn\/\">Blackburn<\/a> and <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-stockport\/\">Stockport.<\/a> As a result, we have produced this guide to help you create an effective services page.<\/p>\n<h2>What are the key features of an effective services page?<\/h2>\n<p>From plumbing and heating services, to health and beauty procedures, any potential customer or client who is looking for more information about the services you can offer, will visit your website. So you need to ensure that this is up to a high standard. In fact, there are a number of key features that can help ensure your services pages will contribute successfully to your overall sales and sign ups. These include:<\/p>\n<ul>\n<li>High quality professional imagery<\/li>\n<li>Clear layout<\/li>\n<li>Adding testimonial content<\/li>\n<\/ul>\n<h3>Professional imagery and services pages<\/h3>\n<p>Services pages generally detail the type of work you carry out. To make this really attract the interest of your website users, and to put your company at the top of their list you should use professional imagery. This could include:<\/p>\n<ul>\n<li>Action shots<\/li>\n<li>Work in progress<\/li>\n<li>Before and after images<\/li>\n<\/ul>\n<p>Each of these will help give your users a better indication of what to expect should they choose to use your services. And showing the imagery in this way can help to build trust, and help encourage your website users to make a leap and give you a call.<\/p>\n<p>You should also consider adding video content to your services pages for a range of benefits. Video is more engaging and interesting for your audience. You could use video content to explain step by step processes where necessary, and this can also show services being carried out in real time. Again this can help build trust and consumer confidence.<\/p>\n<h3>Layout design and services pages<\/h3>\n<p>The layout of your services pages needs to be clear and easy to follow. You should consider:<\/p>\n<ul>\n<li>Using headings to define parts of your content so that your website users can easily jump to the section they need<\/li>\n<li>Breaking up detailed content with imagery<\/li>\n<li>Including clear to call to action buttons so that website users can get in touch easily and quickly<\/li>\n<\/ul>\n<h3>Services pages and testimonial content<\/h3>\n<p>When your potential customers or clients visit the website pages defining and outlining the services you offer, they are looking for more information. And often, they may be caught in two minds in regards to choosing your company or another. Testimonial content can be instrumental for promoting trust, and helping your potential customers or clients take a lap of faith with your business. You could include written reviews and ratings, as well as video content form previous satisfied customers. You should also consider linking to a third party review site, to show that the reviews on your website are genuine.<\/p>\n<p>For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at <a href=\"https:\/\/www.pumpkinwebdesign.com\/website-designers-manchester\/\">Pumpkin Web Design Manchester.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a website that will help your potential customers and clients choose your services is important for a range of companies in all kinds of industry areas. And developing effective services pages is crucial for this. But what are the features of an effective services page? Well, here at Pumpkin Web Design Manchester, we are [&#8230;]\n","protected":false},"author":2,"featured_media":1950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Features of an effective services page - Pumpkin Web Design Manchester<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Features of an effective services page - Pumpkin Web Design Manchester\" \/>\n<meta property=\"og:description\" content=\"Creating a website that will help your potential customers and clients choose your services is important for a range of companies in all kinds of industry areas. And developing effective services pages is crucial for this. But what are the features of an effective services page? Well, here at Pumpkin Web Design Manchester, we are [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Pumpkin Web Design Manchester\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-09T10:47:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T14:20:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-content\/uploads\/2019\/02\/web-1738168_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pumpkin Web Design Manchester\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pumpkin Web Design Manchester\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/\",\"url\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/\",\"name\":\"Features of an effective services page - Pumpkin Web Design Manchester\",\"isPartOf\":{\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#website\"},\"datePublished\":\"2020-07-09T10:47:43+00:00\",\"dateModified\":\"2023-07-27T14:20:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#\/schema\/person\/b2a999c4885984c18f9525b21a017d28\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Features of an effective services page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#website\",\"url\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/\",\"name\":\"Pumpkin Web Design Manchester\",\"description\":\"Full service digital agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#\/schema\/person\/b2a999c4885984c18f9525b21a017d28\",\"name\":\"Pumpkin Web Design Manchester\",\"description\":\"Providing top notch web design, across Manchester, since 2009\",\"url\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/author\/g4oyprjmpvh3epn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Features of an effective services page - Pumpkin Web Design Manchester","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/","og_locale":"en_GB","og_type":"article","og_title":"Features of an effective services page - Pumpkin Web Design Manchester","og_description":"Creating a website that will help your potential customers and clients choose your services is important for a range of companies in all kinds of industry areas. And developing effective services pages is crucial for this. But what are the features of an effective services page? Well, here at Pumpkin Web Design Manchester, we are [...]","og_url":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/","og_site_name":"Pumpkin Web Design Manchester","article_published_time":"2020-07-09T10:47:43+00:00","article_modified_time":"2023-07-27T14:20:03+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-content\/uploads\/2019\/02\/web-1738168_1920.jpg","type":"image\/jpeg"}],"author":"Pumpkin Web Design Manchester","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pumpkin Web Design Manchester","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/","url":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/","name":"Features of an effective services page - Pumpkin Web Design Manchester","isPartOf":{"@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#website"},"datePublished":"2020-07-09T10:47:43+00:00","dateModified":"2023-07-27T14:20:03+00:00","author":{"@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#\/schema\/person\/b2a999c4885984c18f9525b21a017d28"},"breadcrumb":{"@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/features-of-an-effective-services-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/"},{"@type":"ListItem","position":2,"name":"Features of an effective services page"}]},{"@type":"WebSite","@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#website","url":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/","name":"Pumpkin Web Design Manchester","description":"Full service digital agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#\/schema\/person\/b2a999c4885984c18f9525b21a017d28","name":"Pumpkin Web Design Manchester","description":"Providing top notch web design, across Manchester, since 2009","url":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/author\/g4oyprjmpvh3epn\/"}]}},"_links":{"self":[{"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/posts\/3403"}],"collection":[{"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/comments?post=3403"}],"version-history":[{"count":1,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/posts\/3403\/revisions"}],"predecessor-version":[{"id":12434,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/posts\/3403\/revisions\/12434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/media\/1950"}],"wp:attachment":[{"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/media?parent=3403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/categories?post=3403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/tags?post=3403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}