{"id":3502,"date":"2020-08-20T12:43:42","date_gmt":"2020-08-20T11:43:42","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=3502"},"modified":"2023-07-27T15:14:22","modified_gmt":"2023-07-27T14:14:22","slug":"advantages-of-inclusive-web-design","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/advantages-of-inclusive-web-design\/","title":{"rendered":"Advantages of inclusive web design"},"content":{"rendered":"

Web design that reaches your audience, and forms a strong connection, is key for increasing sales, bookings and sign ups. And this can be difficult to achieve. Not only does your website need to be fully functional and practical, but it also needs to use the right imagery and visual design to be appealing too. Inclusive design can help with this. But what is this type of design? And what are the advantages of inclusive web design? Well, here at Pumpkin Web Design Manchester<\/a>, we are Manchester’s leading web design<\/a> experts.\u00a0 We work with companies and businesses across the North West, from Southport<\/a>\u00a0to\u00a0Wigan,<\/a> to deliver effective web design solutions. As a result, we have produced this guide to everything you should know about inclusive web design.<\/p>\n

What is inclusive web design?<\/h2>\n

Inclusive web design is all about understanding an recognizing the differences between people who may be interested in your products and services. Once these differences are identified, your website can be designed with these in mind. For example, this could mean making practical changes to the way the website functions, to be more inclusive of those with disabilities, or senior people. At the same time, visual changes to imagery to represent all aspects of your target audience can be used to help build relationships. This could include adding imagery of men for beauty treatments, as well as representing people of different races and cultural backgrounds. The importance here is actually understanding your own target audience, and all of the people represented in this umbrella. This is because making changes to your website that are not connected to your actual audience, will not necessarily create positive results, and could instead be considered disingenuous or cynical.<\/p>\n

What are the advantages of inclusive web design?<\/h3>\n

There are a number of advantages to web design that is inclusive. These advantages include:<\/p>\n