{"id":378,"date":"2022-08-04T11:51:11","date_gmt":"2022-08-04T10:51:11","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=378"},"modified":"2023-07-08T16:21:42","modified_gmt":"2023-07-08T15:21:42","slug":"using-illustration-in-web-design-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/using-illustration-in-web-design-for-small-businesses\/","title":{"rendered":"Using illustration in web design for small businesses"},"content":{"rendered":"

Visual content is one of the most important features of any website. From grabbing attention above the fold, to directing users attention to different features and elements as they scroll, visual imagery is one of the most important tools any web designer can use. Illustrated content is one option that can make a real difference to your visual content, and the performance of your company online. Throughout your website and online presence, including social media, branding and advertisements, you might think about using illustrated elements. But are these effective for small businesses?\u00a0 Well, here at Pumpkin Web Design Manchester<\/a>, we are Manchester’s leading web design<\/a> experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan<\/a> and Southport<\/a>, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about using illustration in web design.<\/p>\n

Should small businesses use illustrated features?<\/h2>\n

One of the biggest pitfalls of using illustration is that it can go out of date quickly. And for this reason, many companies and small businesses stay clear. But this is a mistake. As long as you create illustrated content that matches your company branding, and avoids any web design trends that tend to fall out of favour, the benefits of using illustration in web design can be plentiful. Including:<\/p>\n