{"id":5995,"date":"2021-04-05T11:37:05","date_gmt":"2021-04-05T10:37:05","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=5995"},"modified":"2023-07-17T18:14:46","modified_gmt":"2023-07-17T17:14:46","slug":"why-is-updating-your-typography-important","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/why-is-updating-your-typography-important\/","title":{"rendered":"Why is updating your typography important?"},"content":{"rendered":"<p>Here at <a href=\"https:\/\/www.pumpkinwebdesign.com\/website-designers-manchester\/\">Pumpkin Web Design Manchester<\/a>, we are Manchester&#8217;s leading <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/using-macro-imagery-in-web-design\/\">web design<\/a> experts. We work with companies and businesses across Manchester, and the surrounding area, including <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-wigan\/\">Wigan<\/a> and <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-southport\/\">Southport<\/a>, to provide <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/establishing-a-professional-image-in-web-design\/\">web design<\/a> solutions that can help businesses grow. As a result, we have produced this guide to updating your website typography.<\/p>\n<h2><span style=\"font-weight: 400;\">So, why is updating your typography important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Typography on your website can help to tell a visual story about your brand and brand identity while also helping to provide important information to your potential customers and clients. Choosing the right typography for your company can be a real challenge and once you have it, you might not be prepared to make any changes. However, this would be a mistake. In fact, there are a number of advantages to updating your typography and this can be a really important decision for your brand. Updating your typography can:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Keep your website current and relevant<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Improve legibility<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Establish a professional image<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Transform your web design<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Updating typography can keep your website up to date and relevant<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Typography trends change just as quickly as overall website trends and it&#8217;s important that your website does not get left behind. If your website is using fonts or typography styles that were popular more than a year ago, but are no longer popular, it might be time to make a change. This is because outdated typography styles can make your website on the whole look out of date as well, which can put potential customers and clients off, preventing them from making a purchase or signing up to your services.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Updating typography can improve legibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you originally selected a handwriting or script font, you may have selected something that is difficult to read on all screen sizes especially on mobile devices. However, updated versions of this style of script font may be available which will still complement and support your company branding, but will also provide a practical update to the readability of the text on your website. This can make your website more user-friendly and can help to increase sales and sign ups.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Updating website typography can help to present a professional image<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Changing your website font to something more current and relevant to the typography trends of the time, can help to present your company as a trustworthy, professional business. This is because your website will show that it is active and worked on regularly, which also shows potential customers and clients that your business is active and involved. This helps to establish your company as more trustworthy.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Updating website typography can transform your website<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Making changes to your website typography can be a great way to fully transform your website altogether. The typography particularly for headings, subheadings and above the fold content, is a powerful tool for grabbing attention and directing the attention of the user. By updating this and keeping this relevant, you can be sure to really stand out from your competitors and maintain the attention and interest of your potential customers and clients for longer. This can even result in an increase in sales and sign ups.<\/span><\/p>\n<p>For more information or for professional web design support, get in touch with the experts today, here at <a href=\"https:\/\/www.pumpkinwebdesign.com\/website-designers-manchester\/\">Pumpkin Web Design Manchester.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at Pumpkin Web Design Manchester, we are Manchester&#8217;s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to updating your website typography. So, why is [&#8230;]\n","protected":false},"author":2,"featured_media":3244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is updating your typography important? - Pumpkin Web Design Manchester<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/why-is-updating-your-typography-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is updating your typography important? - Pumpkin Web Design Manchester\" \/>\n<meta property=\"og:description\" content=\"Here at Pumpkin Web Design Manchester, we are Manchester&#8217;s leading web design experts. 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