{"id":743,"date":"2022-09-16T12:43:05","date_gmt":"2022-09-16T11:43:05","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=743"},"modified":"2023-07-08T15:34:42","modified_gmt":"2023-07-08T14:34:42","slug":"web-design-principles-for-positive-user-experience","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/","title":{"rendered":"Web design principles for positive user experience"},"content":{"rendered":"<p>From balancing creative typography with the need for readable text, to colour schemes and imagery, there are a lot of aspects of usability that can really change or alter the way you go about creating your website. And a good website will put the principles of positive user experience, first. But what are these principles? And how will this influence web design. Well, here at <a href=\"https:\/\/www.pumpkinwebdesign.com\/website-designers-manchester\/\">Pumpkin Web Design Manchester,<\/a> we are Manchester&#8217;s leading <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/internal-links-and-effective-web-design\/\">web design experts<\/a>. We work with companies and businesses across Manchester, and the North West, including\u00a0 those in <a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-blackburn\/\">Blackburn<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-chorley\/\">Chorley<\/a>, to provide stunning web design solutions. As a result, we have produced this guide to everything you should know about the web design principles for positive user experience.<\/p>\n<h2>What is a positive user experience?<\/h2>\n<p>So first of all, what is a positive user experience? Well, simply put, a positive user experience is one that meets the requirements of the user. And while we all have different requirements from a website, we can agree that in general, we expect a website to be:<\/p>\n<ul class=\"tight_list\">\n<li>Useful \u2013 The website content needs to tell us the information that we need<\/li>\n<li>Usable \u2013 The website must function properly, with all links working<\/li>\n<li>Desirable \u2013 The website needs to look good, as well as work well<\/li>\n<li>Findable \u2013 The website needs to available on search engines, and the content needs to be easily navigated to uncover necessary details<\/li>\n<li>Accessible \u2013 The website needs to have accessibility options<\/li>\n<li>Credible \u2013 A good website will project authority and be credible<\/li>\n<li>Efficient- The website will remember details, if permission is given<\/li>\n<li>Easy- Interacting with a website should be easy and simple, moving from viewing to purchasing in a straight forward manner.<\/li>\n<\/ul>\n<p>So to provide a positive user experience, you need to make sure that your website is, at the very least, meeting these basic requirements.<\/p>\n<h3>What are the important web design principles for a positive user experience?<\/h3>\n<p>And with those user experience requirements in mind, let&#8217;s take a look at the associated web design principles, in three key areas:<\/p>\n<p><em><strong>The Layout:-<\/strong><\/em><\/p>\n<ul>\n<li>plan the layout with white space in mind<\/li>\n<li>make sure each element is legible and easy to see<\/li>\n<li>put buttons and interactive elements at places that are visually obvious, and easy to scroll to<\/li>\n<li>use visual hierarchy to guide users through the website<\/li>\n<\/ul>\n<p><strong><em>The Navigation:-<\/em><\/strong><\/p>\n<ul>\n<li>use a straight forward navigation system based on existing principles<\/li>\n<li>limit the number of page options to avoid confusion<\/li>\n<li>categorise pages into relevant areas to make it easier to find desired content<\/li>\n<\/ul>\n<p><em><strong>The Text:-<\/strong><\/em><\/p>\n<ul>\n<li>limit the amount of unique typography to one or two headers as legibility is essential<\/li>\n<li>use the suggested number of characters per line, depending on screen size. In general, use less words on a smaller screen<\/li>\n<li>use white space between lines of text to make it easier to read<\/li>\n<li>keep sentences below 25 words in length<\/li>\n<\/ul>\n<p>By following these web design principles, you can make sure your website meets the user requirements. For professional web design help or advice, get in touch today, here at<a href=\"https:\/\/www.pumpkinwebdesign.com\/website-designers-manchester\/\"> Pumpkin Web Design Manchester.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From balancing creative typography with the need for readable text, to colour schemes and imagery, there are a lot of aspects of usability that can really change or alter the way you go about creating your website. And a good website will put the principles of positive user experience, first. But what are these principles? [&#8230;]\n","protected":false},"author":2,"featured_media":3245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web design principles for positive user experience - Pumpkin Web Design Manchester<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web design principles for positive user experience - Pumpkin Web Design Manchester\" \/>\n<meta property=\"og:description\" content=\"From balancing creative typography with the need for readable text, to colour schemes and imagery, there are a lot of aspects of usability that can really change or alter the way you go about creating your website. And a good website will put the principles of positive user experience, first. But what are these principles? [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Pumpkin Web Design Manchester\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-16T11:43:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-08T14:34:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-content\/uploads\/2020\/05\/computer-767781_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pumpkin Web Design Manchester\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pumpkin Web Design Manchester\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/\",\"url\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/\",\"name\":\"Web design principles for positive user experience - Pumpkin Web Design Manchester\",\"isPartOf\":{\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#website\"},\"datePublished\":\"2022-09-16T11:43:05+00:00\",\"dateModified\":\"2023-07-08T14:34:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#\/schema\/person\/b2a999c4885984c18f9525b21a017d28\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web design principles for positive user experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#website\",\"url\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/\",\"name\":\"Pumpkin Web Design Manchester\",\"description\":\"Full service digital agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#\/schema\/person\/b2a999c4885984c18f9525b21a017d28\",\"name\":\"Pumpkin Web Design Manchester\",\"description\":\"Providing top notch web design, across Manchester, since 2009\",\"url\":\"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/author\/g4oyprjmpvh3epn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web design principles for positive user experience - Pumpkin Web Design Manchester","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/","og_locale":"en_GB","og_type":"article","og_title":"Web design principles for positive user experience - Pumpkin Web Design Manchester","og_description":"From balancing creative typography with the need for readable text, to colour schemes and imagery, there are a lot of aspects of usability that can really change or alter the way you go about creating your website. And a good website will put the principles of positive user experience, first. But what are these principles? [...]","og_url":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/","og_site_name":"Pumpkin Web Design Manchester","article_published_time":"2022-09-16T11:43:05+00:00","article_modified_time":"2023-07-08T14:34:42+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-content\/uploads\/2020\/05\/computer-767781_1280.jpg","type":"image\/jpeg"}],"author":"Pumpkin Web Design Manchester","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pumpkin Web Design Manchester","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/","url":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/","name":"Web design principles for positive user experience - Pumpkin Web Design Manchester","isPartOf":{"@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#website"},"datePublished":"2022-09-16T11:43:05+00:00","dateModified":"2023-07-08T14:34:42+00:00","author":{"@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#\/schema\/person\/b2a999c4885984c18f9525b21a017d28"},"breadcrumb":{"@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/web-design-principles-for-positive-user-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/"},{"@type":"ListItem","position":2,"name":"Web design principles for positive user experience"}]},{"@type":"WebSite","@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#website","url":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/","name":"Pumpkin Web Design Manchester","description":"Full service digital agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/#\/schema\/person\/b2a999c4885984c18f9525b21a017d28","name":"Pumpkin Web Design Manchester","description":"Providing top notch web design, across Manchester, since 2009","url":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/author\/g4oyprjmpvh3epn\/"}]}},"_links":{"self":[{"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/posts\/743"}],"collection":[{"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/comments?post=743"}],"version-history":[{"count":4,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/posts\/743\/revisions"}],"predecessor-version":[{"id":11709,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/posts\/743\/revisions\/11709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/media\/3245"}],"wp:attachment":[{"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/media?parent=743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/categories?post=743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/wp-json\/wp\/v2\/tags?post=743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}