{"id":770,"date":"2018-06-15T11:30:38","date_gmt":"2018-06-15T10:30:38","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=770"},"modified":"2023-08-03T16:08:29","modified_gmt":"2023-08-03T15:08:29","slug":"points-of-friction-in-web-design","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/points-of-friction-in-web-design\/","title":{"rendered":"Points of friction in web design"},"content":{"rendered":"

Web design is all about creating the best possible user experience, that makes life easy for website visitors and potential customers. After all, the easier it is for users to sign up or purchase from your website, the more likely they are to do it. But what about points of friction? What is friction in web design, and how can good web design avoid it? Well, here at Pumpkin Web Design Manchester<\/a>, we are Manchester’s leading web design<\/a> professionals. And we work with a range of companies and clients around the region to provide web design solutions that are both practical and creative. As a result, we have produced this guide to points of friction in web design.<\/p>\n

What is friction in web design?<\/h2>\n

First of all, what is friction in web design? Well, simply put, a point of friction is a point where users are prevented from achieving their goals. It can be an interruption, that forces an interaction, that doesn’t help the user to get to where they want to go. As a result, points of friction in web design can really increase bounce rates, and lead to lower conversions.<\/p>\n

Friction can be good…<\/h3>\n

At the same time, there may be some instances where creating a point of friction can be a positive move. For example,<\/p>\n