{"id":784,"date":"2018-06-21T13:58:23","date_gmt":"2018-06-21T12:58:23","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=784"},"modified":"2023-08-03T16:07:15","modified_gmt":"2023-08-03T15:07:15","slug":"typography-ideas-to-engage-your-audience","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/typography-ideas-to-engage-your-audience\/","title":{"rendered":"Typography ideas to engage your audience"},"content":{"rendered":"

Following on from our latest article, “Website typography best practices”,<\/a>\u00a0we thought we’d talk about how you can use typography, and font types to your advantage. As long as you have all the practicalities in place, such as the size, and the spacing, there is no reason why you can’t use typography creatively. And it you do this correctly, you can create something that really stands out. Here at Pumpkin Web Design Manchester<\/a>, we are Manchester’s leading web design experts. And we work with companies in a variety of sectors, to provide web design solutions that not only function, but also stand out too. As a result, we have produced this guide to typography ideas to engage your audience.<\/p>\n

1.Use texture<\/h2>\n

Texture in web design is definitely underused. Especially with the increase in flat design in recent years. But that doesn’t mean texture shouldn’t be used in webdesign. In fact, a hero image that adds depth and texture, can draw attention to the website, and activate a completely different part of the human brain. Making for a more memorable experience.<\/p>\n

But when you think of texture and typography, you probably think of tired 3D effects, and some clever shading. And this is essentially what you don’t want. However, typography that is used creatively to merge into a textured and blended background can be a great way to get users to actually read your content. Just take a look at some examples:<\/p>\n

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2. Keep it Simple<\/h3>\n

Another option that works effectively on a wide range of websites, is to use a simple font or typeface, and make it creative. You could:<\/p>\n