{"id":853,"date":"2018-07-16T11:18:16","date_gmt":"2018-07-16T10:18:16","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=853"},"modified":"2023-08-03T15:23:52","modified_gmt":"2023-08-03T14:23:52","slug":"using-animation-on-your-landing-page","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/using-animation-on-your-landing-page\/","title":{"rendered":"Using animation on your landing page"},"content":{"rendered":"

Designing an effective landing page takes a lot of research, a good industry knowledge and a number of different web design techniques. From typography<\/a> to imagery, you need to pull out all the stops to make sure your landing page grabs attention and converts those viewers. But how do you turn a landing page from a passive viewing experience, to an active one? How can you encourage users to interact with your website? Well, one way to start is to use animation. And here at Pumpkin Web Design Manchester<\/a>, we are Manchester’s leading web design team<\/a>. We work with a range of companies around Manchester, and the North West, to provide web design solutions that really get results. As a result, we have produced this guide to using animation on your landing page.<\/p>\n

Designing your landing page<\/h2>\n

When it comes to website landing pages, you need to create something that doesn’t just look stunning, but that also encourages further exploration of your website. The landing page itself can direct users through the purchasing process, or encourage them to sign up. Or alternatively, it can be a simple way for users to navigate to a page with more relevant information.<\/p>\n

However, according to a DemandGen Report,<\/a> users are getting bored of the same old landing pages. The tired hero image with fancy typography is no longer grabbing attention as it used to. And up to 91% of your audience could be looking for something different. So what can you do? Well, this is where animation can be a great option.<\/p>\n

Animation and web design<\/h3>\n

Using animation on your landing page can\u00a0create pockets of movement, and areas of interest for the user. Bringing your page to life with small, subtle elements of animation can really improve the user experience. While larger animations, as part of the visual content, can really improve your conversions by grabbing attention, and prompting user action. But you need to get the balance right, and experiment with what works for your website, your target audience, and your brand.<\/p>\n

Using animation on your landing page<\/h3>\n

There are a variety of ways to use animation on your landing page. Here are some possibilities:<\/p>\n