{"id":997,"date":"2018-09-18T13:22:38","date_gmt":"2018-09-18T12:22:38","guid":{"rendered":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/?p=997"},"modified":"2023-08-03T15:09:53","modified_gmt":"2023-08-03T14:09:53","slug":"removing-friction-in-web-design","status":"publish","type":"post","link":"https:\/\/www.pumpkinwebdesign.com\/web-design-manchester\/removing-friction-in-web-design\/","title":{"rendered":"Removing friction in web design"},"content":{"rendered":"

Designing a website that can sell your products or services, showcase your company, and help to grow your business, is no easy to task. And although most businesses want to create a website that will help their company, you need to take a different approach. Instead of concentrating on what a website can do for your business, you need to think about what your website can do for your potential customers. And changing your focus in this way means that your web design will be more focused on the user experience, which can result in more sales, and more conversions. A big part of this user focused design is about removing friction. So what is friction in web design? And how can you avoid it? Well, here at Pumpkin Web Design Manchester,<\/a> we are Manchester’s leading web design experts.<\/a> And we work with companies and businesses across Manchester and the surrounding region, to deliver top quality, effective, web design solutions. As a result, we have produced this guide to removing friction in web design.<\/p>\n

Why is friction bad?<\/h2>\n

Points of friction in web design are points where users are prevented from achieving their goal. Or points where users might think they are not achieving their goal. This can include:<\/p>\n