The Call to Action (CTA) button is one of the most important things to include on every page of your website. From your above the fold content on a landing page, to the tertiary or secondary level pages, the call to action button shapes user action and directs them through the purchasing, or signing up journey. And so if your CTA is not up to standard, it is likely that your conversion rates will be extremely low. That’s why planning and designing effective call to action buttons is a key part of your web design. And here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We provide top quality, effective, web design solutions for businesses and companies across the region. As a result, we have produced this guide to designing effective Call to Action buttons.
Designing effective Call to Action buttons
if you want your CTA buttons to be effective, you need to put the effort into research and development. This will help determine:
- the shape of your buttons
- the size of your buttons
- the colour of the buttons
- the position of the buttons
CTA button shape
So, is the shape of your CTA really an important design choice? Well, you can choose between square or rectangular buttons, or even rounded buttons and ovals. Essentially, it will come down to personal preference and the rest of your web design. But check out the latest research on each button shape first, so you can make an informed decision. We even covered this ourselves, so you can check out our guide to the ideal button shape here.
CTA button size
Experimenting with your CTA button to achieve the most effective size is a good idea. While a CTA that’s too big can look pushy or overwhelm the rest of your design, a CTA that’s too small just wont get the attention it deserves. The CTA button needs to grab the users attention, as soon as the page loads. So that your website visitors know exactly where to go to follow their next steps, and sign up, or purchase your products. This clarity makes life easier for your users, and contributes to a more positive, and effective user experience.
CTA button positioning
Following on from the size and shape of your button, is the positioning. When designing effective Call to Action buttons, it is essential that you think about where to position the button to achieve the maximum effect. On your landing page, the CTA button needs to be placed above the fold. In a position that can attract attention from the outset.
CTA button colour
The colour of your CTA button is also an important consideration. The button itself needs to stand out from the rest of your page, and really grab the users attention. But at the same time, it also needs to be part of your colour scheme, and fit in with your web design. So experiment with colours to get the best results.
For more information or advice about designing effective Call to Action buttons, or any other aspect of web design, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.