What about Off-Page SEO?
All the adjustments that are made outside of your website, to improve your SEO, are known as off-page SEO. These can help to improve your websites performance, for example:
- Creating social profiles for your company, which link to your website. This will give your website a little bit more credibility for both Google, and your users.
- Encourage other relevant websites to link to your own. This is one of the hardest parts of off-page SEO although this type of link is extremely powerful. One way to achieve this is by leaving a positive review of a relevant product, and alerting the reviewed company. If you’re lucky, this company will link to your review content, from their own website.
In essence, you should always grow your website in favour of the human user, rather than for search engine performance. A better user experience, is one of the key ranking indicators used by industry giants like Google. So designing a website, or creating content to please them, instead of your user, will only be counter-productive.