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The biggest problems for commercial content creation

When it comes to creating great content, it’s easy to become burnt out and exhausted after a while. Particularly if you don’t have a clear content marketing timeline or target. From the ideation, to the actual content creation, your company could be spending hours generating great quality content, that may or may not pull in […]

Which search engines should you focus your SEO attention on?

When you are thinking about optimising your website for improved search engine performance, most of the tips and tricks you read will help you to achieve more ranking success on Google. And that is understandable, when you consider that Google seriously dominates the search market. In fact, Google search alone secures around 70% of the […]

Posted in SEO

Setting targets for content marketing

social media preston

Designing a website and setting up a Facebook account for your company or business, is not the be all and end all of your digital presence. Well, at least it shouldn’t be. Your website is something that should be updated and redesigned regularly, to grow alongside your business, and reflect changing and developing trends. And […]

How can content marketing increase conversions?

adding value with social media

Content marketing is a great option for any company, large or small, local or international. In fact, content marketing can dramatically influence your efforts online, bringing a range of benefits to your website and your social media presence. But the biggest advantage of content marketing is the effect this can have on your conversion ratio. […]