An important factor for any business to consider when it comes to Search Engine Optimization (SEO), and SEO strategy, is personalized search results. Personalized search results are not really a new development in web marketing, but with an increase in voice search, and changes and developments to machine learning, it can be important to understand […]

Best practices for Search Engine Optimization (SEO) might be applied universally, but the specifics of the SEO strategy, and consequently the actions taken, will need to be different for each and every company. And in fact, following the best practice advice can hurt the performance of some websites. So how do you know which advice […]

Top quality content, great social media management, and high quality backlinks, often underpin the Search Engine Optimisation (SEO) strategy for businesses. And if a company can secure each of these aspects, they are more likely to land in a higher position on the Search Engine Results Page (SERP). Which leads to more traffic, and ultimately, […]

When you are thinking about optimising your website for improved search engine performance, most of the tips and tricks you read will help you to achieve more ranking success on Google. And that is understandable, when you consider that Google seriously dominates the search market. In fact, Google search alone secures around 70% of the […]

Creating different landing pages based on location can be a great way to target keyword searches in all the areas that your company services. This can help you attract more traffic to your website, and target interested potential customers in a range of locations. But designing these pages takes more than just great content and […]