Web marketing is essential for any business to succeed online. And a website, no matter how well designed, will only be as successful as the marketing used to promote it. One important marketing option that should not be overlooked is Google My Business. But what is this? And what are the advantages of improving your […]
11
Jun
Jun
When creating high quality SEO content for your website, there are a number of considerations to take into account. From the topic or content genre, to the style of the content itself, you will need to decide on a range of factors. But does word count matter for SEO content? And how long should your […]
04
Jun
Jun
A great website is just the first part of online success for most businesses and companies. This is because while your website might be stunning, well designed and fully functional, it won’t necessarily generate interest or traffic by itself. If your website content is not optimized for the search terms relevant to your products, services, […]
28
May
May
Content marketing is an invaluable tool that can help you to reach more potential customers and clients, and generate more organic traffic to your website. But finding and choosing new ideas, that will be relevant and useful fro your company, on a regular basis, can become challenging. So how can you generate new ideas for […]
22
May
May
Search Engine Optimization (SEO) involve making changes to your website to secure more organic (unpaid) traffic from Search Engine Results Pages (SERP). Generally, ranking in the top spot for relevant search terms will increase the amount of traffic, and potential customers you receive. But there are a range of factors that can also have an […]
14
May
May
Marketing has always been an important consideration for companies and businesses looking to grow, or reach new audiences. But while this has moved away from traditional marketing, or print marketing, in the past few years, combining digital and traditional marketing effectively can lead to the best results. So how can this be achieved? Well, here […]
06
May
May
If you have an eCommerce website, you will be regularly selling products from your online store or website. But if you want to increase the amount of traffic to your website, or reach a wider audience, you will need to consider Search Engine Optimisation (SEO) for your website. With a good level of optimization you […]
30
Apr
Apr
For any company, large or small, developing a website that can increase sales, bookings or sign ups is essential for growth. And the written content on any website should be one of the most important considerations. This is because it is the written text that will educate, inform,and persuade your potential customers or clients that […]
23
Apr
Apr
For any company that wants to grow their business, or drive sales online, creating a website is just the first step. Web marketing focuses on driving organic traffic to the website, as the more website visitors your site receives, the more opportunity there is for sales and sign ups. And the Search Engine Results Page […]
16
Apr
Apr
While effective web design can draw potential customers into your website, pique their interest, and show off your products and services, it’s the text based content that will have the most impact on informing your website users. From landing page content, to the product descriptions, the text on your website can help your potential customers […]