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Are keywords still important for SEO in 2020

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When it comes to content and digital marketing, keywords are thought to be essential. From blog posts and articles, to website pages and even video content, keywords can be used to enhance all aspect of your website, and Search Engine Optimization (SEO). But with such big changes for the digital marketing world, from Google updates, […]

Facebook groups for social media marketing

One of the biggest ways that marketing on Facebook has changed, over the past year, is the building of brand related communities. From Facebook groups to Whats App messaging groups, social media marketing is becoming more community based than ever before. But why is this? And what are the potential advantages of using Facebook groups […]

Top SEO practices for businesses and companies in 2020

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When it comes to SEO practices, we are the experts here at Pumpkin Web Design. From creating stunning, and fully optimised websites, to providing ongoing SEO and content marketing support, we provide a wide range of SEO services across Preston and the North West, from Southport to Wigan, and even Manchester. As a result, we are always up to date […]

Posted in SEO

Seasonal content marketing mistakes

With the festive season already in full swing, the chances are, your seasonal content has already launched. This can be a great way to promote deals, offers, products and services over the festive period, and increase your revenue. But do you know what the most common seasonal content marketing mistakes are? And are you sure […]

Last minute seasonal content marketing options

The festive season is a great time for marketing. And if you develop an effective content marketing strategy, which includes a place for festive and seasonal marketing, you will always be able to attract more attention, and potentially drive more sales, at this time of year. But if you haven’t started yet, or feel that […]

Comparing a marketing flywheel to a marketing funnel

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When it comes to marketing online, there has often been discussions regarding a marketing funnel. But lately, as user behaviour has changed, so to has the marketing rulebook. Instead of a funnel, companies looking to make sales and increase bookings and sign ups online, are instead being advised to consider a marketing flywheel. So what […]

Re-use evergreen content effectively

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A big part of succeeding online as a business, and staying successful, is producing relevant and high quality content on a regular basis. But over time, this content can amount to a small encyclopedia, covering every topic relevant to your products or services, or to the wider industry. And while your new content is likely […]