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Google

What does the Google BERT update mean for small businesses?

Posted on by Ashleigh Bartlett-Needham
25
Oct

As the biggest search engine globally, Google is continually finding ways to make search results more relevant and useful for users. This is what keeps them at the top of the search engine industry. But this also means that for SMBs, updates to the search algorithm can be important to research and understand. Essentially, Google […]

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Google

Google Maps marketing for SMBs

Posted on by Ashleigh Bartlett-Needham
15
Oct

When it comes to digital marketing, you might think that simply creating a website, and linking to a business social media is enough. But this strategy is unlikely to be successful, unless you work in a small, niche industry, without much competition. For SMBs struggling to stay competitive online, other marketing strategies will be essential. […]

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Social Media

SMB social media marketing mistakes

Posted on by Ashleigh Bartlett-Needham
11
Oct

Social media is a very effective tool used by companies across the world. Through social media, companies can easily advertise, reach new audiences and promote their products or services in an engaging and innovative way. And as we spend an increasing amount of time using social media in our spare time, businesses can reach their […]

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Content Marketing

Advantages of infographics for content marketing

Posted on by Ashleigh Bartlett-Needham
Does social media influence SEO?
26
Sep

Content marketing is a key component of success for any business aiming to grow online. And this involves not only creating high quality, effective content, but also distributing this successfully as well. From video content to written articles and blogs, email newsletters to podcasts there are a huge number of content types to choose from, […]

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Content Marketing

Effective content marketing budget distribution

Posted on by Ashleigh Bartlett-Needham
on page and off page seo Preston
20
Sep

If you are a small to medium sized business (SMB) owner, effective web design, and effective marketing online, will no doubt be important to your company. As part of this you should seriously consider content marketing, for all it’s many advantages and benefits. And if you already use content marketing, you’ll know that a content […]

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SEO

Personalized search and SEO for SMBs

Posted on by Ashleigh Bartlett-Needham
write to pumpkin web design
13
Sep

An important factor for any business to consider when it comes to Search Engine Optimization (SEO), and SEO strategy, is personalized search results. Personalized search results are not really a new development in web marketing, but with an increase in voice search, and changes and developments to machine learning, it can be important to understand […]

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Posted in SEO
Content Marketing

The most common data driven content marketing mistakes

Posted on by Ashleigh Bartlett-Needham
what is the purpose of content marketing
06
Sep

Data driven content marketing is all about using data and stats to help determine the best type of content you should produce, the content format, and the distribution process, so that you can get the most value from every single piece of content you produce. This can really help make sure your content, and your […]

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SEO

The role of high quality backlinks

Posted on by Ashleigh Bartlett-Needham
22
Aug

Top quality content, great social media management, and high quality backlinks, often underpin the Search Engine Optimisation (SEO) strategy for businesses. And if a company can secure each of these aspects, they are more likely to land in a higher position on the Search Engine Results Page (SERP). Which leads to more traffic, and ultimately, […]

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Posted in SEO