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The role of high quality backlinks

Top quality content, great social media management, and high quality backlinks, often underpin the Search Engine Optimisation (SEO) strategy for businesses. And if a company can secure each of these aspects, they are more likely to land in a higher position on the Search Engine Results Page (SERP). Which leads to more traffic, and ultimately, […]

Posted in SEO

The biggest problems for commercial content creation

When it comes to creating great content, it’s easy to become burnt out and exhausted after a while. Particularly if you don’t have a clear content marketing timeline or target. From the ideation, to the actual content creation, your company could be spending hours generating great quality content, that may or may not pull in […]

Which search engines should you focus your SEO attention on?

When you are thinking about optimising your website for improved search engine performance, most of the tips and tricks you read will help you to achieve more ranking success on Google. And that is understandable, when you consider that Google seriously dominates the search market. In fact, Google search alone secures around 70% of the […]

Posted in SEO

Setting targets for content marketing

social media preston

Designing a website and setting up a Facebook account for your company or business, is not the be all and end all of your digital presence. Well, at least it shouldn’t be. Your website is something that should be updated and redesigned regularly, to grow alongside your business, and reflect changing and developing trends. And […]