When it comes to content and digital marketing, keywords are thought to be essential. From blog posts and articles, to website pages and even video content, keywords can be used to enhance all aspect of your website, and Search Engine Optimization (SEO). But with such big changes for the digital marketing world, from Google updates, […]

For most companies, producing great web content, on a regular basis, is an important part of the SEO strategy, and brand marketing. But while creating a wealth of information and content is a good way to build your industry authority, it’s essential to audit this content over time. So what is a content audit, and […]

For any business or company looking to make a real impact online this year, creating content is one of the most important things to take into account. Alongside of course high quality SEO strategies on and off page, as well as social media marketing. As part of this, attention grabbing headlines can be a crucial […]

With the festive season already in full swing, the chances are, your seasonal content has already launched. This can be a great way to promote deals, offers, products and services over the festive period, and increase your revenue. But do you know what the most common seasonal content marketing mistakes are? And are you sure […]

The festive season is a great time for marketing. And if you develop an effective content marketing strategy, which includes a place for festive and seasonal marketing, you will always be able to attract more attention, and potentially drive more sales, at this time of year. But if you haven’t started yet, or feel that […]

A big part of succeeding online as a business, and staying successful, is producing relevant and high quality content on a regular basis. But over time, this content can amount to a small encyclopedia, covering every topic relevant to your products or services, or to the wider industry. And while your new content is likely […]