Personalized search and SEO for SMBs

write to pumpkin web design

An important factor for any business to consider when it comes to Search Engine Optimization (SEO), and SEO strategy, is personalized search results. Personalized search results are not really a new development in web marketing, but with an increase in voice search, and changes and developments to machine learning, it can be important to understand […]

Posted in SEO

The most common data driven content marketing mistakes

what is the purpose of content marketing

Data driven content marketing is all about using data and stats to help determine the best type of content you should produce, the content format, and the distribution process, so that you can get the most value from every single piece of content you produce. This can really help make sure your content, and your […]

The role of high quality backlinks

Top quality content, great social media management, and high quality backlinks, often underpin the Search Engine Optimisation (SEO) strategy for businesses. And if a company can secure each of these aspects, they are more likely to land in a higher position on the Search Engine Results Page (SERP). Which leads to more traffic, and ultimately, […]

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The biggest problems for commercial content creation

When it comes to creating great content, it’s easy to become burnt out and exhausted after a while. Particularly if you don’t have a clear content marketing timeline or target. From the ideation, to the actual content creation, your company could be spending hours generating great quality content, that may or may not pull in […]

Which search engines should you focus your SEO attention on?

When you are thinking about optimising your website for improved search engine performance, most of the tips and tricks you read will help you to achieve more ranking success on Google. And that is understandable, when you consider that Google seriously dominates the search market. In fact, Google search alone secures around 70% of the […]

Posted in SEO

Setting targets for content marketing

social media preston

Designing a website and setting up a Facebook account for your company or business, is not the be all and end all of your digital presence. Well, at least it shouldn’t be. Your website is something that should be updated and redesigned regularly, to grow alongside your business, and reflect changing and developing trends. And […]