What about Off-Page SEO?
Off-page SEO is all of the things that you can do externally, outside of your website to further improve your rankings online. For example:
- Set up social profiles which link back to your website. A link to your website from another website acts almost like a vote in favour of your website, but only if the website linking to you is relevant in the eyes of a search engine such as Google.
- Encourage relevant sites to link to your content. Easier said than done! These types of links are extremely powerful but very hard to come by. A great tip is to leave positive reviews about a relevant product or service on your own website – then to alert the company which you have reviewed about it. If you’re lucky, they’ll link to your review content from their own website.
In a nutshell, always grow your website in favour of your human prospect rather than for Google. If you ever find yourself doing things to please Google, rather than to create a better experience for your visitor, you’re probably doing something wrong.