Search Engine Optimisation (SEO)

We are dedicated to helping businesses like yours reach new heights online. SEO, or Search Engine Optimisation, is the practice of optimising your website and its content to rank higher in search engine results pages (SERPs) for relevant keywords. It involves a combination of on-page and off-page optimisation techniques to improve your website’s visibility, attract more organic traffic, and ultimately increase conversions and revenue.

seo case study for aesthetics clinic
Visit Website

SEO Case Study: The Skin and Wellbeing Clinic

One of our successful SEO case studies is The Skin and Wellbeing Clinic. When we began working with The Skin and Wellbeing Clinic, their online presence was limited, and they were struggling to attract targeted traffic to their website. We implemented a comprehensive SEO strategy to help them achieve their goals. Here’s a breakdown of the process and results:

  1. Keyword Research: We conducted extensive research to identify the most relevant keywords for The Skin and Wellbeing Clinic’s industry, focusing on their services such as skincare treatments, wellness therapies, and aesthetic procedures. This allowed us to optimise their website content and target valuable search terms.
  2. On-Page Optimisation: We optimised their website’s structure, meta tags, headings, and content to align with the identified keywords. This involved reworking existing pages, adding relevant meta descriptions and title tags, and optimising the URL structures.
  3. Content Creation: We developed a content strategy that included blog posts, articles, and guides related to skincare and wellness topics. By consistently publishing high-quality, informative content, we established The Skin and Wellbeing Clinic as an authority in their industry and attracted organic traffic.
  4. Technical SEO: We conducted a thorough technical audit of their website, addressing issues such as page speed, mobile responsiveness, and crawlability. By resolving these technical issues, we ensured that search engines could easily index and rank their website.
  5. Local SEO: As The Skin and Wellbeing Clinic operates in a specific geographic area, we implemented local SEO methods to improve their visibility in location-based searches. We optimised their Google My Business profile, created local citations, and integrated location-specific keywords throughout their website.
  6. Link Building: While we don’t directly provide backlink building services, we offered recommendations on ethical link-building strategies. This included outreach to industry-related websites, encouraging them to link back to The Skin and Wellbeing Clinic’s content, ultimately boosting their website’s authority and search rankings.

Through our combined efforts, The Skin and Wellbeing Clinic experienced significant improvements in their SEO performance and online visibility. Organic traffic increased by 70%, with a noticeable boost in keyword rankings for their target keywords. As a result, they witnessed a substantial growth in qualified leads, conversions, and revenue.

Why not jump on Google and run some searches and see for yourself?

At Pumpkin Web Design Ltd, we are committed to delivering exceptional results for our clients. We combine our expertise in web design and SEO to create compelling websites and implement effective strategies that elevate your online presence. Contact us today to learn more about how we can help your business thrive in the digital landscape.