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If you ask a cross-section of people what SEO (Search Engine Optimisation) actually is, you’ll probably get a whole bunch of different answers. If you ask us, SEO means nothing more than getting the absolute best possible exposure on search engines (Google, Bing for example) with your website. In other words, creating the optimum website which Google trusts, understands and respects enough to choose to show it to people who are searching for your content.