When it comes to web design, one of the first things you will decide on is the colour scheme. From company colours, to Pantone’s “Classic Blue” colour of the year, there are a number of different colour choices to make. Generally, you should never use more than 3 colours on a website, using one colour […]

When designing any website or online presence, it’s important to stick to the basic web design principles, and do extensive research before making even the most basic web design choices. From the colours you combine, to the typography you choose, even the simple web design choices can have a large impact on the success of […]

If you’re launching your company or business online, and your website isn’t quite completed yet, you might consider designing a “coming soon” page for pre-launch marketing. This can be a great way to reach more people, and generate interest in your products or services, before you even open. But creating a page that has the […]

When it comes to web design, some of the layout and design trends can be perfect for design at the end, but quickly become outdated. While other design trends can be cyclical, falling into and then out of preference over time. But one of the web design layout options that is always effective, no matter […]

In recent years, the trend for typography has emphasized the saying that bigger is better. From wide, bold text, to unique typography, text used, especially above the fold, is generally large and wide. But narrow fonts, otherwise known as condensed typography, can be equally as effective when used appropriately. But what is a narrow font? […]

Icons are an important part of any website. From the telephone icon, to the more decorative icons for navigation options, there are a number of ways to use icons in web design. These provide a clear and concise visual indicator to your website users, and potential customers, of the outcome of interacting with this icon. […]

Each year, Pantone releases a “colour of the year” which sets the design tone for the upcoming year ahead. In web design, this is frequently included as part of the triage colour scheme, and is even used for creating effective branded content. So what is the 2020 Pantone colour of the year? And how can […]

As one of the most fundamentally important aspects of any website, the CTA buttons, or Call To Action buttons, are used to direct users to specific action. “Buy now”, “Sign up today”, and “Find out more” are some of the most commonly used, and these will be positioned on the home screen, landing page, and […]

In terms of web design, one of the most important considerations for any design or functionality option should be the user experience (UX). With anywhere between 60 and 80% of shopping carts abandoned on eCommerce websites, and more than 90% of users abandoning websites that cause frustration or problems, user experience should be the primary […]