When it comes to shape in web design, rectangles and squares are usually the most common and prominent. Circles also have their place, usually as a call to action button, or a specific web design feature. But what about triangles? Triangles have become more popular in web design this year, and they can play an […]

At this time of year, you will probably have noticed that most of the websites you use have had a seasonal, festive makeover. From small icons or illustrations decorating headings and page titles, to full size seasonal hero images, there are a number of ways to get on board with this trend. But is this […]

One of the most understated parts of web design has always been the typography. Well, until recently. Now we often see a mismatch of type faces, text sizes and styles, and even unique typography overlaid on a hero image. But while some of these uses of typography can really drive sales and boost a website […]

Designing pop-ups usually involves creating stunning visual offers that will tempt website users to sign up to a mailing list, usually in return for a voucher code. But, over the last few years, it has been necessary for websites of any size to use a pop-up to inform users of the cookie settings, and allow […]

With Christmas just around the corner, many websites make some simple seasonal design changes to show offers, discounts, or to keep up with the festive spirit. But what are the most effective seasonal design changes for any website? And how can you be sure that these changes will have a positive impact on your conversion […]

Choosing a web design colour scheme can be tricky, and whichever colours you choose, they need to fit with your company branding. But beyond this, the only limitation is the overall aesthetic, and user response. Black and blue colour schemes are a popular choice for website design. But how can these two colours be combined […]

From the landing page to the contact page, the header to the footer, one of the most important aspects of any web design, is the design consistency. Your website needs to be well branded, visual and eye-catching. But the design choices you make, need to be consistent on every page, and every screen. So what […]

In our latest blog we explored adaptive web design, and the various advantages and disadvantages to this system. The only other viable alternative for effective mobile web design, is responsive design. And this is much more widely used than adaptive design, with fewer drawbacks and increased positive results. But what is responsive design? And how […]

Making sure your website is well designed to perform well on all devices and screen sizes is an important factor for any business or company. Google’s “mobile first” algorithm is applied to users accessing search using a mobile device, and promotes better mobile websites over others. This means that without a good mobile website, your […]

Sending out an email newsletter is a great way to let your previous customers know about any additions or improvements to your services or products, and to keep them up to date with company developments, as well as secure return custom. But to really make sure you see all of these potential results, you will […]