Do I really need a brand identity?
Manchester is a big city so you’ll certainly have some competition on your hands. But if you put some thought into your target market: what they expect, what motivates them, what they’re used to – you can start to create a brand that stands out from your competitors, and that your customers will love.
Moving forward. you will focus on brand continuity; on your website, your email marketing campaigns, your print advertising and signage, business cards, invoices and letterheads – working towards becoming an established, trusted and recognised brand that leads the way within your market. Well done that brand!