SOCIAL MEDIA – PROMOTE INTERACTION, NOT YOURSELF
Social media should be all about interacting with your audience. Try not to focus on the huge numbers, the constant ping of a new “like”, and getting new subscribers. Instead, focus on creating and encouraging interaction. While the social media numbers game will help your business reach more people, it’s the interaction that will help drive sales and sign ups.
WHY ARE YOUR TARGET AUDIENCE USING SOCIAL MEDIA?
When managing your social media it’s important to focus on the aims and needs of your users. Why are they using social media, and what are they looking for? To be fair, it’s probably not to take a look at endless self promotion posts, talking about how great your latest product or service is. Instead, your users are looking for interesting, relevant information, or funny videos to relax in their down time. So meet them where they are, and create posts that will really engage your audience.
CHOOSE THE RIGHT SOCIAL NETWORK
Different social networks are generally favoured by different demographics. Do your research and choose the platform that is preferred by your chosen audience. And once there, share valuable content that will actually mean something.
PUBLISH CONTENT THAT WILL ADD VALUE
Social media content will be far more successful if, instead of self promoting your business, you produce content that your audience can actually connect with, or find useful. Whichever industry you work in, there will be content that you can create to answer common questions or to solve potential problems. This content is far more likely to be enjoyed, and shared, helping your social media presence grow.
Whatever you choose to do, focus on the social interaction, and the rest will follow.
We can help with your social media marketing in a variety of ways. From creating incredible written content, to viral video production services, we are a great team to work with, or at least chat with, about your social media marketing.