Typography is a key part of any web design and can be very effective for establishing company branding. There are a wide range of typography styles that can be useful, but have you considered two tone typography? This is a typography style that uses two colour tones either as the fill or as the text itself. But how can this be applied effectively in web design? And what are the benefits of two tone typography?
What are the effective options for using two tone typography in web design?
There are a number of different options for using two tone typography effectively in web design. These options include:
- Using the same tonal pattern across all of the text
- Alternating colour tones for alternative letters or words
- Switching up the colour pattern across words and letters
Using the same tonal pattern across all of the text
When you choose two different tones for your typography colour you have a range of creative options available. One of these is to apply the same tonal pattern across all of the text. This means that if you use one shade that fades or darkens into another, you should apply this same pattern to all of the text. For instance, across all of the text, the lighter shade will be applied to the top of the letters, with the darker shade across the base of the letters, or vice versa. Either way, this creates a highly effective uniform design with structure. This can be a very effective way for more serious or formal companies to make use of this typography colour trend in web design.
Alternating colour tones for alternative letters or words
Two tone typography means using two different tones but this can be applied differently, with some creativity. As a result, you could opt to alternate the colour tone of each letter or word. This can create a striking visual effect, especially for your above the fold content where attracting interest, but more importantly intrigue, is essential. It is also a very effective option for more quirky or fun companies that are looking to showcase this aspect of their company branding through typography style.
Switching up the colour pattern across words and letters
Both of the above options involve using the same style of uniform or pattern across the text but if you’re looking for something more creative, why not switch up the colour pattern across the text? This could involve using the two tone pattern fading from one to another across the whole of the text in a more ombre style, or it could involve switching up the way the patterns are used for each letter or word. Either way, this design is less structured and can add more character, creativity and personality to your web design, although it will need to be well balanced with the background colour or content to make sure that this has the best possible visual impact.
What are the benefits of using two tone typography in web design?
Using this style of typography can be very effective for websites across all industries and for all styles of company branding. Some of the benefits this can bring include:
- Establishing company branding- the company brand or persona is something that many companies want the website to showcase and using two tone typography can be very effective for this. Not only can you choose the two colour tones to complement your colour scheme and existing company branding, but the way this is applied can also help to define your company branding too.
- Grabbing attention- typography on the landing page above the fold can be essential for drawing attention to your website and for drawing interest to your website. Two tone typography is very effective for this and is sure to make your website stand out and be memorable.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester. We are Manchester’s leading web design professionals and we work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions for effective results.