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Using audience personas to improve your content

When creating great content for your website, you have to consider more than just your intended outcome. The needs and requirements of the user should be a top priority. Creating content that your users want to read, to find out answers to questions that really effect them, is a great way to improve the user […]

Content types to grow your business in 2019

what is the purpose of content marketing

For companies and businesses looking to grow their audience and their business online, content marketing can be a fantastic tool. From broadening the range of keywords relevant to your company, to providing more detailed, high quality information for your potential customers, content marketing can help you tick a lot of boxes. But with so many […]

Top SEO practices for businesses and companies in 2019

laughing at social media

When it comes to SEO practices, we are the experts here at Pumpkin Web Design. From creating stunning, and fully optimised websites, to providing ongoing SEO and content marketing support, we provide a wide range of SEO services across Preston and the North West, from Southport to Wigan, and even Manchester. As a result, we are always up to date […]

Posted in SEO

Advantages of seasonal content

Last week we brought you a guide detailing exactly how to use seasonal content as part of your content marketing strategy. From articles and blogs linking Christmas to your industry or products, to email marketing and social media, there are numerous ways for any business to make the most of seasonal content. But is this […]

How important is the meta-description?

adding value with social media

When it comes to Search Engine Optimisation (SEO) practices, the meta-description is a contentious issue. But could it be the obstacle standing in the way of your company, and your conversion target? Well, its certainly possible. Here at Pumpkin Web Design, we are Preston’s leading web design experts. From Manchester to Southport, we work with companies […]

Posted in SEO