Making sure your business succeeds online is about more than just creating a top quality website and some social media profiles. You also need to make sure you are creating original, relevant content, and are focusing on Search Engine Optimisation (SEO), especially for local businesses. This should include optimising your Google My Business profile. But […]

As the biggest search engine globally, Google is continually finding ways to make search results more relevant and useful for users. This is what keeps them at the top of the search engine industry. But this also means that for SMBs, updates to the search algorithm can be important to research and understand. Essentially, Google […]

When it comes to digital marketing, you might think that simply creating a website, and linking to a business social media is enough. But this strategy is unlikely to be successful, unless you work in a small, niche industry, without much competition. For SMBs struggling to stay competitive online, other marketing strategies will be essential. […]