Google is the undisputed number one search engine in the world. And this is because it focuses on placing the best possible results in front of the searcher, using ranking factors of relevance, originality and quality of content, to organise website results into hierarchical order. So for companies and businesses, trying to secure the top […]
22
Jan
Jan
When it comes to content and digital marketing, keywords are thought to be essential. From blog posts and articles, to website pages and even video content, keywords can be used to enhance all aspect of your website, and Search Engine Optimization (SEO). But with such big changes for the digital marketing world, from Google updates, […]
16
Jan
Jan
One of the biggest ways that marketing on Facebook has changed, over the past year, is the building of brand related communities. From Facebook groups to Whats App messaging groups, social media marketing is becoming more community based than ever before. But why is this? And what are the potential advantages of using Facebook groups […]
08
Jan
Jan
For most companies, producing great web content, on a regular basis, is an important part of the SEO strategy, and brand marketing. But while creating a wealth of information and content is a good way to build your industry authority, it’s essential to audit this content over time. So what is a content audit, and […]
02
Jan
Jan
For any business or company looking to make a real impact online this year, creating content is one of the most important things to take into account. Alongside of course high quality SEO strategies on and off page, as well as social media marketing. As part of this, attention grabbing headlines can be a crucial […]
27
Dec
Dec
When it comes to SEO practices, we are the experts here at Pumpkin Web Design. From creating stunning, and fully optimised websites, to providing ongoing SEO and content marketing support, we provide a wide range of SEO services across Preston and the North West, from Southport to Wigan, and even Manchester. As a result, we are always up to date […]
19
Dec
Dec
With the festive season already in full swing, the chances are, your seasonal content has already launched. This can be a great way to promote deals, offers, products and services over the festive period, and increase your revenue. But do you know what the most common seasonal content marketing mistakes are? And are you sure […]
12
Dec
Dec
The festive season is a great time for marketing. And if you develop an effective content marketing strategy, which includes a place for festive and seasonal marketing, you will always be able to attract more attention, and potentially drive more sales, at this time of year. But if you haven’t started yet, or feel that […]
06
Dec
Dec
For many companies and businesses across the UK, Search Engine Optimisation (SEO) is an important part of the digital budget. But if this budget is small, some companies feel that the money will not be a worthwhile investment, and instead neglect any SEO tasks altogether. But this is a mistake. SEO can be carried out […]
28
Nov
Nov
When it comes to marketing online, there has often been discussions regarding a marketing funnel. But lately, as user behaviour has changed, so to has the marketing rulebook. Instead of a funnel, companies looking to make sales and increase bookings and sign ups online, are instead being advised to consider a marketing flywheel. So what […]