Choosing images for your brand online

When designing a website, and thinking about success online, you need to balance the design elements with the practical, all while considering your brand or company persona. This is an essential part of your content, and the language that you use, as well as the visual design. As a result, all of the imagery used on your website needs to reflect your company branding. But what are the important considerations when choosing images for your brand online? And how can you be sure to achieve the right results?

What are the important considerations when choosing images for your brand online?

So, how can you be sure that your imagery is a good fit for your brand? And what should you be looking for from an image, to reflect your brand. Well there are a number of things to consider, including:

• Professional images make professional companies- from a marketing perspective, for any business, including small and medium sized businesses, presenting a professional image is essential. Not only will this make your website look better, but it also means that your company is more likely to be trusted. With more trust, you can guarantee some more sales.
• Images can represent your brand values- if you are a small or local business, including images of local landmarks or views in your webdesign can be a great way to establish your commitment to the local community. And it will also help your customers feel more connected to your brand. On the other hand, if your brand values focus on customer service and satisfaction, high quality images of your services, and visual feedback from your previous customers, can be a great addition to your website. Whatever your brand values are, you should use imagery to reflect them.
• Imagery can be emotive- using the right imagery can help to form connections between your company and your customers. Imagery can be emotive, and emotions are where connections and bonds are formed between the consumer and the brand. Make sure you use images that fit with what your brand represents though, and don’t just use emotive images without a reason.
• Imagery includes illustration and animation- two of the areas that are often overlooked as part of web design, are illustration and animation. But both of these can be very effective for attracting attention, and marketing your brand as individual and creative. If these traits suit your branding, why not opt for an illustrated website? This can be enough to set your company apart from the rest. Illustrations can be used for large poster images above the fold, or for small icons and illustrations throughout. Experiment to find out what works best for your company.

For more information and advice about web marketing, SEO and website design, get in touch with the experts today, here at Pumpkin Web Design. we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web design, SEO, and web marketing solutions to a range of clients.