Using imagery to support website content

Website content needs to attract attention while also delivering your message clearly and effectively. Imagery can be key for supporting both of these aims, for general website content as well as for digital marketing content too. But what are the benefits of using the right imagery? And what are the important considerations? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web solutions to a range of clients. As a result, we have produced this guide to imagery in your content marketing.

What are the advantages of using imagery to support website content?

So how exactly can professional, high quality images help to improve your content? Well, imagery actually offers a range of benefits, including:

• Providing visual clues to your audience- not every person who opens your link will read your content. Instead, many of them will simply scroll through your content looking at the imagery, and reading the information alongside. As a result, if you choose the right images, they can act as a visual guide to your audience, helping them understand the written content, without having to read it.
• Attract attention- looking at a page of words is not very visually appealing to many of your potential customers. Images add colour and vibrance, as well as visual interest to the page. This can keep your audiences attention for longer, increasing the chances for sales and sign ups.
• Make a point- images can be used to visually emphasize your point or purpose.
• Imagery can increase your rankings on the Search Engine Results Page (SERP)- Images use tags to describe the contents, and if these tags are completed using the keywords for the article, your page will perform better and experience more success.

How many images should you use?

There is no hard and fast rule about the number of images to use. This will depend on the type of content, and your audience. But there should be one image visible per scroll at least. Too many images though can have a negative effect. Especially if they are added for no real purpose.

Benefits of choosing professional imagery

The images you choose need to be professional and high quality, as the images will be associated with your company, and your branding. Professional images will give your potential customers are better impression of your business, and this can even lead to an increase in sales and sign ups.

In addition, the professional images used should be relevant to your content. This is essential for creating effective and worthwhile content that will meet your users requirements, as well as search engine standards.

For more information and advice about web marketing, get in touch with the experts today, here at Pumpkin Web Design.