Marketing trends that disappoint website users

Here at Pumpkin Web Design we are Preston’s leading web design and web marketing professionals. We provide a wide range of website solutions and SEO services across Preston and the North West, from Southport to Wigan, and even Manchester, and we work with a wide range of companies and  businesses, in a variety of sectors. As a result, we have produced this guide to everything you should know about the marketing trends that will disappoint any website user.

What are the most common marketing trends that disappoint website users?

Not all marketing techniques are equal, and some are sure to leave your website users disappointed or frustrated. Some of the common trends that have this unfortunate effect include:

• Misleading sign up offers
• Not updating sold out products
• Too much advertising

Misleading sign up offers leave customers disappointed

Using sign up offers can be a fantastic incentive for website users, and can increase your direct marketing reach. However, if you make a clear discount offer for people who sign up, and then inform them that this only applies after their first purchase, or after a certain amount of time, your potential customers or clients are likely to be disappointed. This is also a frustrating experience for your website users, and the chances are that this will sour their opinion of your company on the whole, leaving your website for a competitor. In addition, they are also likely to unsubscribe from you email list or just send your emails straight to spam.

Website users are disappointed when sold out items are not updated

If you have an offer or deal for certain products, and this is marketed on social media, direct marketing and on your website, you can expect a high demand. However, if this increased demand leads to products selling out, you should update the information as soon as possible, and even stop running the advertisements. This is because as soon as potential customers land on your website and see that the item is out of stock they will be instantly disappointed, especially if they have clicked through from another platform. This can lead to an increased bounce rate as people leave your website instantly. As a result, it can be more cost effective to change back to your standard advertisements instead. This will also prevent disappointing potential customers.

Too much advertising can leave website users disappointed

While marketing can play a huge role in the success of your company online, too much can be a bad thing. If website users experience a lot of retargeting with advertisements after leaving your website for example, they may feel this is annoying or irritating. Excessive directing marketing can also disappoint your website users and can even drive them away from your company altogether.

For more information and advice about web marketing, get in touch with the experts today, here at Pumpkin Web Design.