Search engine Optimisation (SEO) is an essential tool for any company or business looking to succeed online. And while following the broad strokes of SEO good practical can be useful, there are some small nuances that can make a big difference. One example of this is the use of bolded text. So how can bolded text support your SEO? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web solutions to a range of clients. As a result, we have produced this guide to using bold text as part of your website content, and the impact this can have on the SEO.
How do search engines index websites?
When search engines like Google show a list of ranked websites in relation to a key word, there is a lot that has happened behind the scenes to make this possible. When a website is updated with content or newly created, this is scanned by a “crawl bot” which analyses the content and the website in general to understand the purpose of the content/website, to establish why this has been created. Once the website or piece of content has been properly understood, this is then evaluated against a number of different ranking factors, and the websites of your competitors, to rank the website or content appropriately for the associated and relevant search terms. The first result on the Search Engine Results Page (SERP) is often the most important, as this generates the most click throughs, driving the most amount of traffic to your website.
How can bolded text support your SEO?
So how does bold text fit in with the above? Well, bold text can be used to help the algorithm better understand the content and the important information on it. According to Google’s very own John Mueller, the crawl bots will look for bold or italicized content to identify the important content and to help rank the website more efficiently, in line with the intent of the searcher. As a result, for any business, large or small, using bold text appropriately can help to improve your website SEO. This is applicable for general website content as well as blogs or content marketing pieces too.
Relevance is key
While bold text can be beneficial, the amount of benefit you will see from this is actually relevant to your website on the whole. This means that just because the content or message is easier for crawl bots to identify through bolded text, if the rest of the website or content doesn’t meet the standards or guidelines, your website wont necessarily jump up the ranks. In addition, a full page of bolded content won’t send the right indicators to the craw bot.
For more information and advice about web marketing, get in touch with the experts today, here at Pumpkin Web Design.