Any website needs to blend the design elements, like colour schemes, typography and images, with usability. And designing for the user in mind, is often called the UX. This stands for User Experience, and making sure your website provides a high quality, positive user experience, will have a knock on effect on your sales and sign ups. But some websites focus the attention on designing visual elements for UX, and miss out the most important part, high quality content. The UX design elements help to impress your audience, and draw them into your website, but the content itself is where the real value lies. Through your content, your users will understand your message, and be motivated to act. This means that the principles of UX design, also need to be applied to the written content too. And websites that do not effectively make changes to the design, to improve the appearance of the content, will under perform. So, how can you get it right? And how can poor UX design affect your web content? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web solutions to a range of clients. As a result, we have produced this guide to UX design and written web content.
How can poor UX design affect your web content?
So, how can poor UX design have a negative impact on your web content? Well, this occurs in a variety of ways, but mainly through the design and visual appeal of the text content itself. Design that does not take into consideration the user experience can result in:
- Text that is too small or too large for the space
- Text that is not aligned correctly
- Lack of visuals
- Missing feature headings
Text that is too small or too large for the space
Font that is the wrong size for the screen can be incredibly difficult to read, and most of your customers simply won’t make the effort. Instead, they’ll just move on to the next company and the next website. This is especially important to bear in mind when designing responsive websites for mobile devices.
Text that is not aligned correctly
Whether you opt for left, right, or justified text the important thing is to make sure your text alignment stays the same throughout. Text that is not aligned perfectly will create a jagged edge that could distract users and draw their attention away.
Lack of visuals
If your text is not accompanied by images or illustrations, or any form of visual content, it can be overwhelming, and look a little boring. Your users need to be inspired to read the content, through the effective UX design, that breaks the text up with visual features to add interest and depth.
Missing feature headings
Feature headings are headings that use unique or eye-catching typography to set the headings apart from the text, and draw the users eye through the content.
For more information and advice about web marketing, get in touch with the experts today, here at Pumpkin Web Design.