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Optimising every part of your website

Ranking on the search results page, for search terms that are relevant to your company, is one of the most important aims of any Search Engine Optimisation (SEO) strategy. And to do this, each part of your website needs to be analysed, and every feature needs to be fully optimised, to make sure you get the best possible results. But what does optimising every part of your website really involve? And how can it help your company secure a top position on the Search Engine Results Page (SERP)? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web design, SEO, and web marketing solutions to a range of clients. As a result, we have produced this guide to website optimisation for every aspect of your website.

Optimising every part of your website

Your website should work like a well oiled machine. A large visual will be positioned to grab the attention of the customer, and direct them to a call to action button.This will take them to the product page, or the services page, where your website users will be directed to purchase or sign up. For this to work effectively, each part of your web design needs to be bold and effectively designed to promote a positive user experience. SEO is similar, in that every part of your website can work cohesively, to support the end goal. So what does this involve? Well, optimising every part of your website includes:

  • the url
  • the title tag
  • the meta-description
  • the written content
  • the visual content


The URL of your website needs to be well chosen to define what your company does, and if you’re a local company, your location could also be included. This is helpful for both users, and search engines, as it provides insight into what your company can offer, and where. So if your page does rank on the SERP, users who read your URL will see that your page is relevant to their needs and their enquiries.

Optimising the title tag

This will be used by the search engines to define the content on your page. So you should always make sure that your title is relevant to the content, and even includes the keyword or phrase you are aiming to optimise for. This will help your page rank higher in the SERP, and will boost your SEO efforts. This also help users decide whether or not to check out your page. So a good title will help to secure more conversions.

The written content

When optimising every part of your website, don’t forget the copy. Content marketing and SEO go hand in hand, so your content should be written to include relevant keywords and phrases, which will help search engines understand the text, and know where to place it on the SERP. The content should also be organised in a way that is easy to read. Lists and subheadings are essential, as they make it easier for users to skim through your content and find what they are looking for. This in turn provides a positive user experience, which can result in more sales and sign ups.

The visual content

It’s important not to overlook the visual content either. Images and videos will need to be optimised for speed and responsive design, to help improve your SEO. You can also complete the alt and title tags for each piece of visual content, to help your mages and videos also rank in the SERP.

For more information and advice about web marketing, SEO and website design, get in touch with the experts today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.