When it comes to creating content for your website, you may have noticed a lot of talk about AI writing solutions and ChatGPT specifically. While this content can be tailored and edited to make a great addition to your website, human created content still has the edge, currently. But with ChatGPT setting a high standard for SEO content, what are the options for creating content that is better than ChatGPT? And how can you be sure to create content that will drive traffic to your website?
What are the effective options for creating content that is better than ChatGPT?
There are a number of different options to enhance your website content creation and to create content that is better than ChatGPT. These include:
- Writing with clarity
- Writing with creativity
- Understanding the user
- Keeping up to date
- Encouraging interaction
- The tone of the writing
Writing with clarity
One of the biggest ways that your SEO content can outperform a similar piece of content created by ChatGPT is to write with clarity. Content written by ChatGPT can sometimes be convoluted or ambiguous and this can lead to confusion for your website users, and potential customers and clients. As such, you should make sure that your website content is easy to understand and well written, while also providing informational value to your website users.
Writing with creativity
Content created by ChatGPT may be logical and coherent, but it is not written with the creativity and originality that human created content is associated with. This creativity and originality can help to engage your readers, be more relatable, and draw their interest. It can also be a good way to ensure that your website content aligns with your company branding and persona, giving your written content the competitive edge.
Understanding the user
Context is an essential part of creating good content for your website and this is another area where ChatGPT can really miss the mark. ChatGPT content is often generic and broad, missing the nuances of certain issues or the specific context. As a result, when writing content for your website you should make sure that this is relatable, specific and detailed, while still being easy to read.
Keeping content current and up to date
When creating content for your website, it’s important to provide information that is as up to date and current as possible. ChatGPT’s knowledge is static and based on information that only dates up to September 2021. As such, some of the details in ChatGPT can be irrelevant, out of date or misleading, all of which can be avoided when creating your own content for your website.
Another way to surpass ChatGPT is by encouraging interaction and engagement with the audience. Building a community around your content, where you actively respond to comments and foster discussions, can create a sense of connection and authenticity that AI cannot replicate.
The tone of the writing
Finally, your written content can surpass ChatGPT by using the right tone. ChatGPT content tends to be less genuine and less conversational than human content, and it will not be able to capture the unique persona of your company or business.
For more information and advice about web marketing, SEO and website design, get in touch with the experts today, here at Pumpkin Web Design. we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web design, SEO, and web marketing solutions to a range of clients.