If you want your website to perform well online, you need to understand the value and importance of quality content. Creating new blogs or articles regularly can help to drive sales, increase back-links and educate your audience. While also providing a portfolio of useful and relevant content for your website, so that it can become a valuable resource. But churning out a couple of 500 word articles a week, isn’t necessarily going to help you achieve these goals. In fact, if your content is poor, or low quality, it could even have the opposite effect on your business. So how do you make sure your content is on the right track? Well, it’s all about setting the right targets. And here at Pumpkin Web Design, we are Preston’s leading web marketing and web design company. We work with a range of clients, across a range of businesses, to provide high quality web solutions. And this includes top quality content. As a result, we have produced this guide to setting goals for your web content.

Setting goals for your web content

As with all things in life, you can’t expect to do well at something, if you have no goals or targets to reach for. So setting goals for your web content can really help to transform the quality of the content, because it will be purpose driven. Starting your content creation with something to work towards, and a reason for this, can keep your content on track. So what should businesses and companies be aiming to achieve with their content? And what kind of aims and goals does this lead to? Well, some of the goals for your content should include:

  • ranking on the Search Engine Results Page (SERP)
  • educating your audience
  • increasing social engagement

Ranking on the SERP

Search engines rank their results, with the quality of the information being a key contender for ranking position. So by aiming to get each piece of content you produce, to rank highly on the SERP for a relevant search term, you will work harder to produce quality content. That’s because you will be focused on providing a relevant and informative answer to a potential search query. And this will provide the real underlying purpose of the content.

Getting to number one on the SERP for a blog or article that is relevant to your company or business, is also a great way to drive more organic traffic to your website. Blog content can cover a range of keywords and search terms, and this can dramatically increase the opportunity for organic traffic from the SERP. And more traffic means more opportunity for conversions and sales.

Educating your audience

Alternatively, your purpose for producing quality content might be more audience focused. As it should be, if you really want to make an impact. After all, once a visitor lands on your blog, if the content is not educational, informative, or relevant, they will simply bounce. Instead of being drawn into your website further, and finding out more about what your company can offer. In essence, when it comes to setting goals for your web content, educating the audience is a great place to start.

Increasing social engagement

For some companies, the purpose of the blog or article content is to increase social engagement. Producing thought-provoking pieces of content can really help to spark a debate on social media platforms. And this increases the amount of social engagement your company receives. As well as raising awareness of your company, and helping to build a brand. So when setting goals for your web content, don’t forget to think about how this content can be re-purposed, to help grow the social aspect of your business.

For more information or advice about web marketing and content development, get in touch with the experts today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.