Succeeding online is incredibly competitive as you need to outrank competitors to drive traffic to your website. Search Engine Optimisation (SEO) is a process that can help to drive organic traffic to your website and ultimately increase brand recognition, as well as sales or sign ups. But what is competitor SEO? And how can you use competitor SEO to outrank your competitors online.
What is competitor SEO?
Competitor SEO can be a key part of an effective SEO strategy. This involves analysing the SEO tactics and strategies of your competitors so that you can gain insights into gaps or areas where your own website could improve, to help gain the competitive edge. As such, this can be a successful strategy for improving your SEO and increasing organic traffic to your website.
What are the important considerations for competitor SEO to outrank your competitors online?
To make sure your competitor SEO really makes a difference to your overall SEO strategy it’s important to see how these factors blend with your SEO in general. And there are a number of ways that competitor SEO can help to boost your overall SEO approach. These include:
- Keyword research
- Content quality
- On page SEO
Keyword research and competitor SEO
Keyword research is one of the most important foundational steps for any company hoping to succeed online. This should be the basis of your SEO strategy and this involves researching the keywords and phrases that are relevant to your company and the products or services your business provides. Content can then be created around these keywords to help your company to rank highly for relevant search terms.
In terms of competitor SEO, keyword research can be applied to identify the keywords and phrases that your competitors are targeting, including high value keywords that are relevant to your industry. Once these have been identified, you can create content that capitalises on any gaps your competitors have, helping your website to outrank your competitors. You will also be able to determine which keywords or terms are driving the most traffic to your competitors website.
Content quality and competitor SEO
Following on from the identification of relevant keywords, creating original, high quality and relevant content that uses those keywords is essential for your SEO. This content needs to be useful and engaging for your potential customers and clients, but it also needs to be optimised to help your content rank for these keywords.
In terms of competitor SEO, you should use the list of keywords that your competitors are ranking for, but that your website isn’t, and create content to fill these gaps. The reverse is also true, and you should consider investing in high quality content that uses relevant keywords that your competitors are not utilising.
On-page SEO refers to optimising individual web pages to rank higher and earn more relevant traffic. This involves optimising the title tags, mark up, image tags, meta descriptions, and header tags.
In terms of competitor SEO, you should evaluate their on-page SEO elements and compare this to your own to ensure there are no gaps or places where your website could improve.
For more information or advice about specialist SEO and content marketing support, get in touch with the experts today, here at Pumpkin Web Design. We are Preston’s leading web design and web marketing professionals and as such we provide a wide range of website solutions and SEO services across Preston and the North West, from Southport to Wigan, and Manchester.