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Google’s neural matching algorithm and content marketing

Earlier this week, Google released information about their latest algorithm changes. And this involves neural matching. But what exactly is neural matching? And what does it mean for companies and businesses, producing content to get picked up by the search engine giant? Well, here at Pumpkin Web Design, we are Preston’s leading web design and […]

Content marketing and the user experience

adding value with social media

Designing and creating a website that stands out from all your competitors, and grabs the attention and interest of potential customers, is a crucial aim for many companies and businesses. From the largest, multi-national company, to the smallest local store, success online is all about the website and online presence. But designing a stunning website […]

Advantages of content marketing as part of SEO

Does social media influence SEO?

Here at Pumpkin Web Design, we are Preston’s leading web marketing and SEO experts. And we work with a range of companies and businesses across the North West to provide top quality web solutions. This includes content marketing. But what is content marketing? And why is it necessary as part of your website SEO? Well, […]

Setting goals for your web content

If you want your website to perform well online, you need to understand the value and importance of quality content. Creating new blogs or articles regularly can help to drive sales, increase back-links and educate your audience. While also providing a portfolio of useful and relevant content for your website, so that it can become […]