Advantages of understanding your target audience online

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Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web solutions to a range of clients. This includes web marketing. And a large part of web marketing involves understanding your target audience. As a […]

Advantages of improving your Google My Business profile

what is the purpose of content marketing

Web marketing is essential for any business to succeed online. And a website, no matter how well designed, will only be as successful as the marketing used to promote it. One important marketing option that should not be overlooked is Google My Business. But what is this? And what are the advantages of improving your […]

The importance of keyphrase optimization in SEO

A great website is just the first part of online success for most businesses and companies. This is because while your website might be stunning, well designed and fully functional, it won’t necessarily generate interest or traffic by itself. If your website content is not optimized for the search terms relevant to your products, services, […]

Posted in SEO

Generate new ideas for your website content

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Content marketing is an invaluable tool that can help you to reach more potential customers and clients, and generate more organic traffic to your website. But finding and choosing new ideas, that will be relevant and useful fro your company, on a regular basis, can become challenging. So how can you generate new ideas for […]

Combining digital and traditional marketing effectively

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Marketing has always been an important consideration for companies and businesses looking to grow, or reach new audiences. But while this has moved away from traditional marketing, or print marketing, in the past few years, combining digital and traditional marketing effectively can lead to the best results. So how can this be achieved? Well, here […]