When people are making a decision about which product to purchase or sign up to, reviews can be an essential factor for making a decision. Customer reviews are often more trusted than official information, and as such, these can be very influential for boosting sales and sign ups. Bu these can also have a positive impact on your Search Engine Optimisation (SEO). So how can customer product reviews improve SEO?
So, how can customer product reviews improve SEO?
There are a number of ways that customer product reviews can improve SEO, as these can bring a number of advantages and benefits to your website. And some of these advantages have a direct and positive impact on your SEO too. So what are these advantages and benefits? And how can you use product reviews to improve SEO? Well, these benefits include:
- Increasing keywords
- Building trust with Google
- Reducing website bounce rate
Customer product reviews can increase the keywords on your product page
Allowing customers to review your products and leave public feedback on your products page can be a great way to show potential customers the quality of your products, and help to improve sales. But these reviews also have a practical role in adding to the content on your website. And this content, when accessed by a search engine crawlbot can increase the range of keywords and phrases on your product page. This is because satisfied customers will use descriptive language to detail the product, and their opinion, and this is the type of content that your company could never write on it’s own behalf, if it wanted to be taken seriously. An increase in keywords and phrases means that your product page will rank in the search results for a much wider range of search terms, helping to direct more traffic, and ultimately more sales, to your company.
Customer product reviews can help your company build trust with Google
As the worlds biggest search engine, Google is basically the giant of the traffic industry. And as such, Google aims to direct potential website users to the best possible website, with the more relevant information for the original search terms or phrases. In practice, this means that Google has to establish which of the relevant websites is the most suitable, and rank the sites in order. As part of this, Google will take into account customer reviews and ratings. A company with a lot of positive reviews is much more likely to be trusted by Google to secure the top ranking positions, in contrast with a company that has no positive reviews at all.
Customer product reviews reduce website bounce rate
The website bounce rate is the rate at which traffic lands on your website and then leaves again. This will be very high if your website was not relevant to the search, or if your website is not professional. If your website is good, but potential customers are simply reading the content and then leaving without making a purchase, this can also lead to an increased bounce rate. However, by adding customer reviews, your potential customers and clients will be more likely to buy the products. And this again is something that helps to build trust with Google, while also increasing your sales.
For more information or advice about adding product or service reviews to your website, or for specialist SEO and content marketing support, get in touch with the experts today, here at Pumpkin Web Design. We are Preston’s leading web design and web marketing professionals and as such we provide a wide range of website solutions and SEO services across Preston and the North West, from Southport to Wigan, and Manchester.