Search Engine Optimisation (SEO) is essential for brands and businesses to be seen online, and to attract traffic to the website. Keyword research is an essential part of SEO, and buyer intent keywords can be an important factor here. But what are buyer intent keywords? And what do you need to know about buyer intent keywords for SEO?
What are buyer intent keywords?
Buyer intent keywords, also known as purchase intent keywords, are specific search terms or phrases that indicate a user’s intention to make a purchase. Unlike generic keywords that may encompass a broader range of interests, buyer intent keywords are more focused and cater to users who are further along in the buyer’s journey. These users are typically in the consideration or decision stage, actively researching products, comparing options, and looking for the best deal. As a result, creating content to cater to these keywords can improve organic traffic to your website, and boost sales or sign ups.
Identifying buyer intent keywords
Before content centred around buyer intent keywords can be created, the specific keywords will need to be identified. This involves in depth research into your target audience, a thorough understanding of the search patterns, and recognition of potential problems or barriers that might arise.
Through this deep research, your company will be able to determine the most relevant buyer intent keywords for your products or services, and then use this information to develop a highly effective content strategy.
Long tail keywords and buyer intent
Long-tail keywords play a pivotal role in capturing buyer intent. These phrases are more specific and have lower search volumes compared to short-tail keywords. However, long-tail keywords are often associated with higher conversion rates because they address a particular need or want of the user. As a result, you should be sure to target relevant and specific long tail keywords for the best possible results.
Using buyer intent keywords for SEO
Buyer intent keywords are an important part of your SEO strategy. This is because by optimising web pages and content for these keywords and phrases, you can ensure that your company ranks highly on the search engine results page for relevant queries. This improved visibility can drive traffic to your website and thus increase the sales and sign ups by gaining potential customers at the right moment in their purchasing journey.
When applying buyer intent keywords you should apply these within:
- The written content of your website pages and blog content
- The meta descriptions
- Title tags
- Product pages
The aim is to ensure that your content reaches potential customers, and provides the quality and valuable information to help guide them through the buying journey smoothly.
In addition, regularly monitoring and analysing the performance of any buyer intent keywords you use, is essential for refining marketing strategies. By tracking metrics such as conversion rates, click-through rates, and bounce rates, you will be able to identify which keywords are driving the most valuable traffic and conversions.
For more information or advice, or for professional web marketing and web design, get in touch with the team here at Pumpkin Web Design.We are Preston’s leading web design and web marketing professionals and we provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester.