Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about the benefits of using natural imagery and design throughout web design.
What are natural design features in web design?
Natural design features involve using natural imagery, illustration or photography to add a sense of nature to your website. This could incldue:
- Natural/leaf/floral shaped illustration
- Hero imagery of stunning natural landscapes (if you’re a local company, choose local landscapes)
- Nature themed icons
What are the advantages of natural design features in web design?
There are a number of advantages and benefits of using natural design features within your web design. These advantages include:
- Creating a soothing and calming effect
- Creating a strong brand identity
- Building a strong consumer connection
Natural features in web design offer a soothing and calming visual effect
Nature is often viewed as soothing, and getting out into nature is something that is often recommended for people struggling with stress and anxiety. By adding natural imagery, illustration and design to your website, you can connect your company and brand to the soothing, calming nature of the great outdoors, and the natural world. In a digital age that seems to get louder, both visually and metaphorically, with so many apps and devices demanding attention at once, your website can create a space of calm. Not only will this encourage your website users, or potential customers or clients to spend more time on your website, but it can also increase positive emotions associated with your company, leading to an increase in sales and bookings.
Natural features in web design can create a strong brand identity
If your brand is focused on environment issues, reducing consumption and being green in general, or alternatively your company provides items or services for consumers associated with outdoor activities, then adding natural features to your web design is a great way to tie this to your brand visually. The more that you can do this, the more likely it is for your brand recognition to increase, and awareness about your brand to grow. In turn, this can lead to an increase in customers or clients, as well as repeat or return customers too.
Natural features in web design can help build a strong consumer connection
Connecting with your website users, and potential customers or clients, can be a difficult and challenging task, but it is an important one. By using natural imagery and design features as part of your web design, you can build connections with your customer base, who may also place a high value on nature. This shared interest can help to forge strong consumer relationships which result in an increase of customer loyalty, and return or repeat custom.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.