Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about web design mistakes for content pages.
How important is the design of the website contact page?
The contact page is one of the most overlooked and under appreciated pages on any website. But this shouldn’t be the case. The contact page may well be the last page that your potential customers visit, before leaving your website. And this means the contact page is the last chance to convince your website users that your company has what they need. A range of factors can be important for website users making this decision, including:
- The range of contact options
- The layout of the information
- How much consumers trust your website
What are the most common contact page web design mistakes?
So, what are the most common contact page web design mistakes? Well, there are several, including:
- Not driving traffic back to the website
- Not including enough contact information
- Not using customer or client reviews
Not driving traffic back to the website from the contact page
Because the contact page is usually the last page a website user will visit, its important to try and drive traffic back to other website pages. Adding links back to other website pages as part of a FAQ tool or search tool can really help your website users find what they need, and this action encourages browsers to stay on your website for longer. This means that consumers may be more likely to purchase or sign up, increasing your conversions. Even adding a full menu with all sub-menu options in the contact page footer can be a good option.
Not including enough contact information
The contact page is often overlooked as phone numbers and email options, as well as social media links, are usually displayed on the header of every single page. So why would your contact page need to look great too? Well, users that know what they want and are ready to take action will look straight to the header for contact details if necessary. But for users that aren’t quite ready to commit to purchasing or signing up, the contact page can reveal some interesting information that could sway their opinion. That’s why you should lay out clear and concise contact options on your contact page, even dividing inquiries and contact options between members of your team that handle different departments.
Not using customer or client reviews
As the final page that many of your website users will see, the contact page is the perfect place for testimonial or review content. This can really sway their opinion of your company, and is a simple technique to increase your sales and sign ups.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.