Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies and businesses across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. And we have produced this guide to everything you should know about the most common design mistakes that reduce user sign ups.
What are the most common website mistakes that reduce sign ups?
While you might want to create a bigger email mailing list, increasing the opportunity for direct marketing, your web design might not reflect this. In fact, web design mistakes often create barriers, preventing website users from signing up. So what are the design mistakes that reduce user sign ups, and how can you avoid these? Well, there are several including:
- Faulty website popups
- Poor website navigation and layout
Poorly designed pop-ups can prevent users signing up
The number one problem is poorly designed pop-ups. Pop-ups are often used to attract the attention of your potential customers and clients, and offer them something like a discount or offer, in exchange for signing up to your email address. Not only does this give you an opportunity to verify the email address provided, but this also gives your website users something in return, helping to build positive consumer relationships. But when these pop-ups are designed poorly, your company won’t see the benefits. Design mistakes for these pop-ups can include:
- A lack of company branding-without clear branding it can be difficult for website users to relate the content to your company, leading to confusion.
- Poor imagery- to tempt your website users into signing up, its not enough to use only a discount code, you also need to show them visually the quality of your products or services. Poor quality images can paint your company in a bad light and make you look unprofessional. This can drive website users away,
- Lack of functionality- if your pop-up looks great, but the send or verify button doesn’t work, you could be missing out on thousands of sign ups. Always check the functionality of the pop-up on all screen sizes.
Confusing website navigation and layout can prevent users signing up
Another common issue is a lack of effective navigation options, to take your website users exactly to the product or service they want, in as little time as possible. For many website users, the discount or sign up offer is often very appealing, but first they’d like to know what to spend this on. If they can’t find the products or services they had in mind, they are likely to just leave. Very few people will take advantage of a sign up offer, unless they have something to spend it on immediately. For this reason, you should make sure that your website has an easy to understand layout, navigation system, and is fully functional on all screen sizes and devices.
For more information or advice, get in touch with the professionals today here at Pumpkin Web Design Manchester.