Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about the key design features to include in your email newsletter.
What are the key design features for stunning email newsletters?
There are a number of design features that are essential to consider when planning an email newsletter for your company or business. These design features can make a dramatic difference to the number of click throughs you achieve, and the amount of sales and sign ups this newsletter can lead to. So, what do these design features include? Well, there are several, including:
- Clear logo and branding
- Professional imagery
- Logical layout
- Responsive design
Email newsletter logos and branding
It is essential that your email newsletter is well branded and the company logo is clearly visible as the first thing that your potential customers and clients when the email loads. This will help your target audience recognize and trust the email, and it can help ensure that your email newsletter is read, and doesn’t end up in the spam folder.
Professional imagery for email newsletters
Despite the name ‘newsletter’, an email newsletter should be very visually focused with plenty of relevant and high quality imagery. Professional images of the products or services you are marketing can go a long way to increasing the click through rate to your website, as these images can grab the attention of your potential customers or clients, and make them want to find out more.
If your email newsletter isn’t designed to sell products or services directly, but is instead providing high quality content or information, you should still include imagery to add a visual quality to your email newsletter. This can include illustration.
Logical layout for email newsletters
It’s important that you consider the needs and requirements of the user when you design the email newsletter. This means that your email needs to layout the information in a logical and easy to understand format. Using a split screen design, with alternating images and text can be a good way to structure the information presented at once. You will also need to factor in the location and placement of any call to action buttons for the best possible impact.
Email newsletters need to use a responsive design
One thing that may often be overlooked when designing an email newsletter is the need for this to be designed to be responsive. It is important that both mobile users and desktop users have the same experience when loading your website, and as a result, your stunning imagery will need to automatically load at the right size, and the right position, to ensure a high quality user experience. This also includes rendering the typography and the size of the typography too.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.