Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about using monotone colours in web design.
What are monotone colours?
A monotone colour pallet is one that uses different shades of the same colour. Generally speaking, in web design, three different shades will be used, each with a different purpose. For example, one shade will be used for background colours, and another for accent colours to direct attention and create a little bit of visual contrast.
What are the important considerations for monotone colours in web design?
Using monotone colours in web design can be very effective, but it is important to take some considerations into account, in order to achieve the best results. These considerations include:
- Creating contrast- when using different shades of the same colour, it is important to create enough contrast with the background colour so that the key focal areas can stand out and grab attention.
- Choosing the right colour- one of the first things to consider will be the colour itself. Choosing different shades of the same colour is easy enough, but how can you select the right colour to begin with? Well, you should consider your company colours and branding initially, but blues, purples, and greens can also be a good option.
- Choosing an accent shade- when using monotone colours in web design, one important consideration is the order of the colours you choose. Whether you choose the darker shade for the background, and a lighter tone for the accent colour, or vice versa is up to you. But there needs to be a clear and distinct difference to draw attention.
What are the advantages of using monotone colours for web design?
There are a number of benefits and advantages to using monotone colours in web design. These advantages include:
- Professional design– monotone colour palettes have long been popular throughout web design. And this means that these types of colour combinations are often perceived as professional and mature, which can help build consumer trust.
- Minimalist design- combining different shades of the same colour is a good way to support minimalist web design. This is because there is no overwhelming competition between the different colours, and so the website itself is easier to process visually in an instant.
- Emphasizing company branding- if you opt for shade combinations that are relevant to your company branding you will be able to emphasize this branding and ensure that your website provides a high quality advertisement for your company. This is also more likely to be memorable for your potential customers and clients.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.