It’s Christmas eve! And we are feeling just a little bit festive here at Pumpkin Web Design Manchester. So, in honour of the spirit of giving, we have produced this guide to designing a new website. After all, your website could be the gift that keeps on giving! Bringing a wealth of advantages, a new website, and a well designed one, could provide a variety of gifts for your company throughout the year. But what are these gifts? And how can you make sure you receive them?
Designing a new website: the gift that keeps on giving!
A new website will bring a wide range of advantages, especially if the website is well designed, both practically, and visually. These advantages include:
- An increase in sales- your old website may well have been effective, but if sales have been slipping, a simple redesign could be just enough to increase those conversions again. Restyle your website, and make sure you design above the fold features that include a call to action button, taking the browser directly to the product page. This direct action can result in more sales.
- Impressed customers- your website doesn’t just need to boost sales though. It also needs to really WOW your customers and leave a positive impression. This will be the difference between customers who purchase once, and don’t return, to customers that leave positive reviews and recommend your company to others. This in turn results in a larger audience, and the potential for more sales. To make sure you impress your customers, you need to focus on the practicality, and functionality of the website. This is something that can be forgotten when focusing on stunning visual designs, but it is the way your website actually functions, that will be of most importance to your customers. So make sure they can find what they need quickly and easily, and that your purchasing processes are simple and straightforward.
- Improved search engine ranking- effective web design will also mean responsive web design. Responsive web design involves changing your website so that it will look great, and work, on any device, including any mobile devices. And with the introduction of the mobile first algorithm, it is more important than ever before for companies to use responsive design that will provide an effective experience for mobile users. In fact, doing just this can result in a higher ranking on search engines like Google. With a higher ranking, comes an increase in traffic. Just remember to optimise all images so that they will display correctly on any screen size, and to make sure your web design is effective on all devices. Menus and links will need to be easy to click on any screen.
For professional, effective web design solutions across Manchester and the North West, from Blackburn to Chorley, and Southport to Wigan, get in touch with leading experts: Pumpkin Web Design Manchester.