If you are offering a deal or sale on your website, designing a popup to show this to your website users, and potential customers or clients immediately, can be very effective. However, for this to drive traffic and deliver the results you are looking for, it is essential that this is well designed. So what should you consider when designing popups to advertise deals and offers? And what kind of difference can this make to your success? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies and businesses across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. And we have produced this guide to designing effective website popups for offers and deals.
What are the key features of effective website popup design for deals and offers?
So, how can you make sure your latest offer or deal popups draw attention and interest, and increase sales, Instead of being closed or ignored? Well, the design of these popups is the most important factor. And a well designed popup will include:
- A branded colour scheme
- Responsive design
- Effective typography
Using a branded colour scheme
Colours play an important role in all aspects of web design. So don’t undervalue the role of colour in your website popups. You need to design something eye-catching, but also something that ties in with your existing colour scheme, otherwise it could clash, or it could misdirect your users. They need to know that your popup is an extension of your website, and not something else entirely.
Responsive design for effective popups
it is vital that as part of your popup design, you consider the needs of users on mobile devices. Your whole website needs to be responsive, and your website popup is just an extension of that. So make sure that the font is easy to read, the links are clickable, and your images are optimized to change size and shape for different screen sizes. Otherwise your mobile users will not respond positively to your seasonal popup.
For any website popup, the font or typography you use needs to be easy to read for any user. It should also match up to the rest of the text on your website to keep to the design theme you are already using. However, if your deals or offers are related to seasonal sales, such as Black Friday or New Year, you could consider adding a festive twist to your typography, and tying this in with the seasonal imagery. This reinforces the limited time nature of the deal advertised on the popup, and can promote additional sales and sign ups.
For more information or advice, get in touch with the professionals today here at Pumpkin Web Design Manchester.