For any company or business aiming to sell products or services online, it’s essential that you make it easy for users to find the services or products you can offer. From the landing page, to the product page, your web design needs to reflect your company branding, as well as the quality of your products. But if you have a new product or service to advertise, how can you make this clear to your potential customers? Well there are several different options, but a new product popup attached to your landing page can be a great choice. But what is this? And what are the advantages of new product popups? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies and businesses across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. And we have produced this guide to everything you should know about designing website popups for your new products or services.
What are new product or service popups?
These are a specific type of website popup that are designed solely for the purpose of information. Your potential clients or customers will be provided with clear information and visuals regarding any new services or products you have added to the website. This can be a great way to target returning customers, who may have more interest in your products, but it can also be very beneficial for new customers to clients too. This type of website popup wont ask for information or input from the user, and is easy to dismiss, but it could also include a call to action button, to take users directly to the product or service page advertised.
What are the advantages of new product popups?
So, why should you use this technique on your website? Well, although typically website popups can irk some of your customers, an informative popup is usually much more well tolerated. In fact, these type of products can bring a number of advantages, including:
- Improved user experience- Because this type of popup is easy to dismiss, with a minimal interaction cost, potential customers or clients who are not looking for your new products or services can quickly move onto their browsing experience. While at the same time, others who are more interested can be taken directly to the right page. This can ensure an improved user experience for all types of website user.
- Increased time spent on product page- By using a landing page popup to draw attention to your new products or services, you could see an increased amount of time spent by users browsing in these areas of your website, as you have drawn their attention and focus to this. And this can help to increase overall sales and sign ups.
- Product advertisement- with the right visual design, a new product popup can be a very effective way to advertise your products or services, professionally. And this can help build trust with your website users, as well as increase interest around the products/services.
For more information or advice, get in touch with the professionals today here at Pumpkin Web Design Manchester.