Designing a website with a layout and design scheme that is functional as well as visually appealing is a key aim for most, if not all, companies and businesses. Especially for those trying to increase sales, bookings and sign ups online. But using symmetry in web design can be a great foundation for a practical, stunning, high quality website. So what are the advantages of symmetry in web design? And how can you use this as an effective part of your design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about symmetry and its role in web design.
Using symmetry in web design
Symmetry is a design tool that can be used effectively in web design, especially for features like:
- The above the fold content- balancing each side of your above the fold content can help to bring balance to the design and really grab the attention of the user.
- The icons- developing icons that are entirely symmetrical with a simple design pattern and line structure can help to ensure that these are simple enough to translate well to smaller screen sizes, as well as being visually effective.
- Text content- using two symmetrical columns for text content can be visually striking, and even draw in more interested readers. However, it would be best to avoid large chunks or blocks of text if possible, as this can be overwhelming.
Different types of symmetry in web design
There are three different types of symmetry that can be very effective in web design. These types of symmetry include:
- Reflection symmetry- this is the type of symmetry that most people think of when they consider symmetry, and involves showing the reflected image on either side of a horizontal or vertical line. This can be very effective for above the fold header images and graphics. Using a horizontal line of symmetry, and an obvious reflection style can be a unique way to approach this.
- Rotational/radial symmetry- this is a type of symmetry that occurs when everything rotates around a common center. This can often be seen in geometric design patterns and it can be a great way to design a centre or focal point for your website.
- Translation symmetry– this type of symmetry occurs when an element is repeated over different locations in space while maintaining its general or exact orientation.
What are the advantages of symmetry in web design?
There are several benefits to using symmetry in web design. These include:
- Focusing the attention of the user- with any form of symmetry, there is always a centre point. This is the perfect position for any call to action buttons, or important information as the design will focus attention towards this point.
- Balanced design- a balanced design will always look professional and high quality. This can help build trust and a positive relationship with your potential customers.
For more information or advice, or for professional web design support, get in touch with Manchester’s leading web design experts today, here at Pumpkin Web Design Manchester.