Effective options for red colours in web design

When it comes to bold, vibrant red colours, many web designers would steer clear of this design choice, preferring calmer, colder colours. But this year, it looks like the vibrant tones and rich reds are about to take centre stage. These can bring depth of design, visual interest and even fun to your website. But its important to use red tones in the right way, for the best possible result. So what are the important strategies for using red colours effectively in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result we have produced this guide everything you should know about web design with red colour schemes.

What are the effective options for red colours in web design?

Red is a strong and powerful colour, with deep psychological and emotional connotations. As a result, for some websites this has been a colour that has only been used marginally, for effect. However, there are a number of different ways to use red colours throughout your website effectively, for a range of advantages. Different uses of red can include:

  • Combining vibrant warm reds with cool colours
  • Using red as an accent colour for a dark website
  • Using red combined with other warm colours

Combining vibrant warm reds with cool colours

Using warm and cold colours together can be a great idea for any website. These colours contrast, and create areas of key visual interest for the potential customer or client, which is a great way to draw attention to important information or website features, like the call to action button. This can also allow you to use colour gradients, fading between a cool purple to a vibrant red for example. And this is another effective colour tool that can make a big difference to your website and overall success.

Using red as an accent colour for a dark website

This is one of the most common ways to use red in web design. Or at least it has been over the most recent years. Using a dark background with vibrant red accents really accentuates any content this is used around or next to, and can help to prompt your potential customers or clients to action. This tends to work well as part of a triple colour scheme, with black or other very dark background colours, white text and red accents.

Using red combined with other warm colours

A brand new trend for 2020 involves combining a couple of different warm colours into a bright, rich website. Reds, oranges and yellow can combine together to create a website that is different to the others, and more likely to stand out and really grab attention. This is sure to set your brand apart, but you should ensure that this relevant to your brand identity, and in line with the persona your company is creating.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.