Any website, for any company, is create to present the brand online. As such, the website itself is a piece of online marketing for your company or business. But by designing an effective website, you can actively support your own web marketing efforts. So, what should you bear in mind when creating your website, if you’re serious about digital marketing? And how can your website play an influential role? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced these web design tips that can support web marketing.
Web marketing and your website
Web marketing is tied to your website for a variety of reasons, including:
- Your website is the only thing potential customers might see of your company- it’s possible that your local business will reach an audience further afield. So all they can see of your business is the website. This means that a website that is poorly designed or maintained, will present an image of a company that is not functioning well. This will undermine any other web marketing devices you are using, including social media and online reviews.
- Your website is the anchor to which all the traffic is directed- you might spend a lot of your web marketing time and effort on building a social media following, and growing your audience, but this audience will need to use your website to make a sale or to join your mailing list. And to make sure you fully convert your potential customers, your website is the platform that will really need to impress. A website that is not professional will undermine your hard work on social media.
Web design tips that can support web marketing
So, how can you create a website that will help further your web marketing efforts, and boost your sales? Well, there are several things you should do, including:
- Using your company colours- your website colour scheme needs to match your company colours. This will help your company develop a brand, that potential customers can begin to recognize. The colour scheme will also be the glue that ties your social media presence, to your website and your company in general.
- Include links to social media platforms- dont just link to your website from your social media, you should also link your website back to social media too. This is important, as when potential customers are checking out your website, they might want to see reviews and activity on social media too. If this is professional, and active, it could be a deciding factor for potential customers that are sitting on the fence,
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.