As one of the more traditional forms of direct marketing, emailing your customer base with regular newsletters and updates can be a great method for re-targeting your customers and driving traffic to your website. But this only works if your email newsletter is well designed and carefully planned to allow for the best possible user experience. So what should you consider when designing an email newsletter? And how can this help to increase the sales and signups? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about designing effective email newsletters.
What are the top considerations for designing an email newsletter?
There are several considerations to take into account when designing an email newsletter. These considerations include:
- Responsive design
- Typography
- Imagery
- Company branding
Responsive design for email newsletters
Responsive design is an essential consideration for any email newsletter. While your email may look and work perfectly on a desktop or laptop computer, if this does not translate well to smaller screens and mobile devices, you will lose out on traffic, and also potentially harm the reputation of your company. This is because the majority of people check their emails on all devices, including mobile devices. And email newsletters that cannot be read, or interacted with on a mobile screen, will turn your potential customers away, instead of welcoming them in.
Typography for email newsletters
The typography you select for your email newsletter is incredibly important. As above, this needs to be easy to read on all screen sizes, and designed responsively to respond to changes in orientation and screen size. But at the same time, you need to choose header typography that will stand out and grab the attention of your potential customers, while also reflecting your company branding. And the rest of your content needs to make use of plain text fonts, to make sure this is easy to read.
Imagery for email newsletters
Using strong, professional, high quality imagery is important for all of your branded content, including email newsletters. But if you are aiming to bring people back to your website, and buy new products, or sign up to new services, the imagery you choose can be vital to the success of your endeavour. Choose imagery that really shows off your products or services effectively. And if in doubt, use video content. Video content is up to 100x more effective than email newsletters without video, as this can grab attention and interest more easily than any combination of images and text.
Company branding
Finally, you need to seriously consider the company branding used in your email newsletter. It needs to be clear and obvious to your audience where the email has come from, and that this newsletter is genuine. Consider using your company logo, as well as company colours to build trust.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.