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Advantages of liquid backgrounds in web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to the advantages of liquid backgrounds in web design.

What are liquid backgrounds?

Liquid backgrounds in web design are a type of background that is designed to look like, or behave like, liquid. This adds texture and areas of contrast to you website, as liquid typically has a flowing, unequal effect. This can be a still background effect, or it can be animated to really encapsulate the effect and physics of liquid itself. It can also be applied as a small background feature, or across the entire background, depending on your preferences and website style.

What are the advantages of liquid backgrounds in web design?

There are a number of advantages and benefits to using liquid designs for your website background. These include:

  • Attracting attention to key features- with liquid backgrounds, you can use animation effects to create the effect of flowing liquid. This can be the perfect way to direct the eye of the website user, or your potential customer or client, towards an important part of your content, including the next subheading, a call to action button, or even a piece of imagery. This helps keep attention focused on your page, as website users move from one thing to the next. In addition, even a still liquid background can be just as effective for directing attention to parts of your web-page.
  • Adding texture and contrast to the website- web design has moved beyond the days of flat design, and adding texture to your website is a great way to keep up with modern trends and developments, and help give your company the appearance of being modern, but most importantly, professional. Texture in web design not only brings your design to life, by creating a three dimensional effect, but it also helps to keep attention focused on the website. Liquid backgrounds offer a great quality of textured and ripple effects that can be very effective for companies across a range of industries and sectors.
  • Colours and styles- liquid background design can be used with a range of styles and colours. This includes dark design, which is currently very popular. You can even consider combining up to three of your website colours for a stunning and interesting visual effect, using lighter colours to create highlights near content that you want your website users to focus on. Alternatively, you can use different shades of the same colour for a more muted and subtle pattern that can be equally as effective.

For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.